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post thumbnail for The Non-Obvious Book of the Week: How Things Are Made By Tim Minshall

14 2026 April

The Non-Obvious Book of the Week: How Things Are Made By Tim Minshall

How did the stuff that made it into your life get made? For most of us, the manufacturing process is a mystery, but if we...

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post thumbnail for The Non-Obvious Book of the Week: I Bottled My Mother by Monica Nassif

07 2026 April

The Non-Obvious Book of the Week: I Bottled My Mother by Monica Nassif

This is the story behind the “cult-favorite cleaning line inspired by Monica’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with...

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post thumbnail for The Non-Obvious Book of the Week:  Humanish by Justin Gregg

31 2026 March

The Non-Obvious Book of the Week:  Humanish by Justin Gregg

Do you talk to your cat or name your car? The good news is, it’s perfectly normal and human to do so, according to author...

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post thumbnail for Words That Don’t Exist (Yet) – A Big New Book Announcement!

26 2026 March

Words That Don’t Exist (Yet) – A Big New Book Announcement!

If you happen to catch some of the news coming out of SXSW last week, you’ll already know that I made a big announcement from...

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post thumbnail for The Non-Obvious Book of the Week: China’s 90% Model by Ram Charan

24 2026 March

The Non-Obvious Book of the Week: China’s 90% Model by Ram Charan

Despite the recent postponement of the highly anticipated US-China Summit, now is a perfect time to better understand the state of relations between these two superpowers and...

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post thumbnail for The Non-Obvious Book of the Week: Don’t Be Yourself by Tomas Chamorro-Premuzic

17 2026 March

The Non-Obvious Book of the Week: Don’t Be Yourself by Tomas Chamorro-Premuzic

The provocative title of this book describes its premise but rather than being an exaggeration, Don’t Be Yourself actually does lay out a pretty convincing...

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post thumbnail for The Non-Obvious Book of the Week: Superbloom by Nicholas Carr

10 2026 March

The Non-Obvious Book of the Week: Superbloom by Nicholas Carr

Nicholas Carr is a well-known thinker and Pulitzer Prize winner who writes about how the Internet has affected our brains. In his latest book published...

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post thumbnail for The Non-Obvious Book of the Week: Another World Is Possible by Natasha Hakimi Zapata

03 2026 March

The Non-Obvious Book of the Week: Another World Is Possible by Natasha Hakimi Zapata

What if you could study the best programs and ideas from around the world and offer an argument for how to replicate them elsewhere? That’s...

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post thumbnail for The Non-Obvious Book of the Week: The Genius Myth by Helen Lewis

17 2026 February

The Non-Obvious Book of the Week: The Genius Myth by Helen Lewis

There is a difference between celebrating someone as a genius and giving them credit for their genius moments. That’s the premise of this book from...

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post thumbnail for The Non-Obvious Book of the Week: Enshittification by Cory Doctorow

10 2026 February

The Non-Obvious Book of the Week: Enshittification by Cory Doctorow

Every tech platform that we use frequently today has gone through the same progression. They start off user focused and great. We love them because...

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post thumbnail for The Non-Obvious Book of the Week:  All the Cool Girls Get Fired by Laura Brown and Kristina O’Neill

03 2026 February

The Non-Obvious Book of the Week:  All the Cool Girls Get Fired by Laura Brown and Kristina O’Neill

The ultimate girlfriends’ guide to “letting go of being let go,” the tone of this book is perfect for this moment in time when there...

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post thumbnail for The Non-Obvious Book of the Week: The Exceptional Presenter by Timothy Koegel

27 2026 January

The Non-Obvious Book of the Week: The Exceptional Presenter by Timothy Koegel

A few years ago, I was asked by Georgetown University to teach a course on public speaking. I politely declined but said if they would...

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post thumbnail for The Non-Obvious Book of the Week: Live To See the Day by Mark Medley

20 2026 January

The Non-Obvious Book of the Week: Live To See the Day by Mark Medley

What causes some people to devote their lives to an impossible quest? From hopeless candidates who keep running for office to NASA explorers trying to...

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