As Featured In:
Webby
AdAge
HBR
WSJ
It’s finally time! After nearly a year of reading, debating, and curating … we are ready to announce the best non-fiction books of the year that we have selected to include on the 2021 Non-Obvious Book Awards Longlist. Our picks this year span every category of non-fiction, from self-help to investigative journalism to memoirs. For these … Read more
Today was hard. Every year, my team and I evaluate hundreds of books to select our winners for the Non-Obvious Book Awards and it’s tough. Judging books and picking winners means that many great books won’t make the list. Still – the ones that do are worth sharing. As part of the program this year, … Read more
This week on the Non-Obvious Insights Show, Dan Pink shares his process behind finding big ideas for his books (and why sometimes he abandons an idea altogether). We also talk about his insights on timing from his book When and his latest research around the science and emotions of regret.
For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know they are far ahead of their industry. Over the past month as our entire culture has been upended by the arrival of the COVID-19 virus, one of positive side effects … Read more
Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary work, and the inspiration for the team at the Abundant Future Institute to seek out 50 top futurists to each contribute a chapter to a book celebrating Toffler’s vision and … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
The first time I wrote about trends, I was inspired by bullshit. I remember reading an article with a headline that promised “5 Trends That Will Change The Future.” The first trend on the list was “Mobile Usage Will Continue To Rise.” That was the moment when I understood deeply why so many people mistrust … Read more
Why do some branded April Fools Day jokes work while others fall flat?
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For … Read more
This week the Library of Congress mapped out an ambitious vision to expand its collection of digital content and broaden access to all of it. On the surface, cataloging all of this data seems like the ultimate impossible task because of how exponentially it is growing. It’s hard to imagine how any one group will be able … Read more
Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
