14 2026 April
The Non-Obvious Book of the Week: How Things Are Made By Tim Minshall
How did the stuff that made it into your life get made? For most of us, the manufacturing process is a mystery, but if we...
Read Now07 2026 April
The Non-Obvious Book of the Week: I Bottled My Mother by Monica Nassif
This is the story behind the “cult-favorite cleaning line inspired by Monica’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with...
Read Now31 2026 March
The Non-Obvious Book of the Week: Humanish by Justin Gregg
Do you talk to your cat or name your car? The good news is, it’s perfectly normal and human to do so, according to author...
Read Now26 2026 March
Words That Don’t Exist (Yet) – A Big New Book Announcement!
If you happen to catch some of the news coming out of SXSW last week, you’ll already know that I made a big announcement from...
Read Now24 2026 March
The Non-Obvious Book of the Week: China’s 90% Model by Ram Charan
Despite the recent postponement of the highly anticipated US-China Summit, now is a perfect time to better understand the state of relations between these two superpowers and...
Read Now17 2026 March
The Non-Obvious Book of the Week: Don’t Be Yourself by Tomas Chamorro-Premuzic
The provocative title of this book describes its premise but rather than being an exaggeration, Don’t Be Yourself actually does lay out a pretty convincing...
Read Now10 2026 March
The Non-Obvious Book of the Week: Superbloom by Nicholas Carr
Nicholas Carr is a well-known thinker and Pulitzer Prize winner who writes about how the Internet has affected our brains. In his latest book published...
Read Now03 2026 March
The Non-Obvious Book of the Week: Another World Is Possible by Natasha Hakimi Zapata
What if you could study the best programs and ideas from around the world and offer an argument for how to replicate them elsewhere? That’s...
Read Now17 2026 February
The Non-Obvious Book of the Week: The Genius Myth by Helen Lewis
There is a difference between celebrating someone as a genius and giving them credit for their genius moments. That’s the premise of this book from...
Read Now10 2026 February
The Non-Obvious Book of the Week: Enshittification by Cory Doctorow
Every tech platform that we use frequently today has gone through the same progression. They start off user focused and great. We love them because...
Read Now03 2026 February
The Non-Obvious Book of the Week: All the Cool Girls Get Fired by Laura Brown and Kristina O’Neill
The ultimate girlfriends’ guide to “letting go of being let go,” the tone of this book is perfect for this moment in time when there...
Read Now27 2026 January
The Non-Obvious Book of the Week: The Exceptional Presenter by Timothy Koegel
A few years ago, I was asked by Georgetown University to teach a course on public speaking. I politely declined but said if they would...
Read Now20 2026 January
The Non-Obvious Book of the Week: Live To See the Day by Mark Medley
What causes some people to devote their lives to an impossible quest? From hopeless candidates who keep running for office to NASA explorers trying to...
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