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The Non-Obvious Book of the Week Several years ago, I read this wonderful book by Priya Parker and it really stayed with me so I thought I’d resurface it this week as you may be in the midst of some summer gatherings yourself. While the book may seem to focus more on events, it’s equally … Read more
Red wine spilled in a Birkin bag, smeared lipstick on suede, Maraschino cherry juice and stale cigarette ash. These are just a few ingredients in a new fragrance called Die Hot With A Vengeance, which also happens to be the name of a new book of essays by Sable Yong, a former beauty editor at Allure … Read more
The Non-Obvious Book(s) of the Week It’s the summer and when it comes to reading, for many people that means reading fiction … so this week I’m shifting my book recommendations to a different genre. My two picks this week came out within a month of each other back in 2022 and may seem similar … Read more
The Non-Obvious Book of the Week The birthday of a nation is a perfect moment to celebrate heroes and the American hero I pick to honor on this 4th of July is Gilbert Grosvenor.While his name might be unfamiliar, the brand his family has managed for more than a century has left a large, yellow-bordered … Read more
The Non-Obvious Book of the Week: Do you wish you had a better memory? Over the years I have probably read more than a dozen books that promise tips and tricks to improve your memory. Some are pretty formulaic, and others are slightly useful but hard to digest. The one I have come back to … Read more
The Non-Obvious Book of the Week From the cinnamon trees of the Philippines to the Patagonian cypress that lives for over 3000 years, this is the ultimate coffee table book about trees. More interestingly, though, it’s a fascinating way to read about the history of humanity through the trees that have sustained and carried us. … Read more
On September 10th, my new book will hit bookstores (preorder link) but right now, we are launching our one-word book review program and chance to get a free exclusive digital copy of the book. Here’s how to participate: For those of you who know my decade-long Non-Obvious trend series, this book was written to be … Read more
An article from Vox this week explored why exactly Amazon is filled with so many garbage ebooks, and the answer is infuriatingly straightforward. AI makes it easy to generate content, Amazon makes it too easy to publish large volumes of ebooks with minimal quality standards and effective growth hacker marketing makes it easy to promote these … Read more
Two of the best-selling non-fiction authors from the past decade have both indicated they will skip the traditional publishing deals and choose to go with new hybrid publishing entity called Authors Equity for their next books. They have also taken a stake in the company. And it’s founded by the former CEO of Penguin Random House. This … Read more
A big thank you to all the people who shared their opinions on the cover design contest, I’m happy to share the final cover of the book and also the new publication date of September 10th, 2024. We are a few weeks away from sharing the early edition of the book ONLY with our advance … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
