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An article from Vox this week explored why exactly Amazon is filled with so many garbage ebooks, and the answer is infuriatingly straightforward. AI makes it easy to generate content, Amazon makes it too easy to publish large volumes of ebooks with minimal quality standards and effective growth hacker marketing makes it easy to promote these … Read more
Two of the best-selling non-fiction authors from the past decade have both indicated they will skip the traditional publishing deals and choose to go with new hybrid publishing entity called Authors Equity for their next books. They have also taken a stake in the company. And it’s founded by the former CEO of Penguin Random House. This … Read more
A big thank you to all the people who shared their opinions on the cover design contest, I’m happy to share the final cover of the book and also the new publication date of September 10th, 2024. We are a few weeks away from sharing the early edition of the book ONLY with our advance … Read more
I’ve been hard at work collaborating on a new book over the past few months and I can’t wait to share it with all of you. Those of you already on our launch team have seen a preview of these covers already (and thank you for all the feedback!). For the rest of you – I would … Read more
After six months of reading and deliberation, this week I shared our big Shortlist announcement for the top 15 books of the year, as well as a look at six curated macro trends from the hundreds of books published in 2023: Human AI, Good Work, Beyond Happiness, Forgotten Foundations, Broken Healthcare and Fix the Future. You can … Read more
Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based on listens and album sales cumulatively. By contrast, a bestselling book generally earns that designation after a single great week of sales. Or in the case of an Amazon bestseller, maybe … Read more
For the past several months our team at Non-Obvious has been quietly devouring all the books that have come in as submissions for our annual book awards program. It’s always a magical time to have so many books coming in every day and to see just how diverse the topics happen to be. This year’s … Read more
The Barnes & Noble store location in Oviedo, Florida may be a bit harder to locate than others because it has a different name. As a throwback to a brand the bookseller acquired decades ago, this store location is now the one and only B. Dalton Bookseller location in the world. It’s a symbol of … Read more
Recently in a workshop I was leading, a gentleman mentioned he would often judge a book by its Amazon reviews. The problem with this strategy is that sometimes those reviews are unfair, biased or come from people who have never actually read the book. Author Cecilia Rabess is a case study in what happens when a book … Read more
It’s finally time! After nearly a year of reading, debating, and curating … we are ready to announce the best non-fiction books of the year that we have selected to include on the 2021 Non-Obvious Book Awards Longlist. Our picks this year span every category of non-fiction, from self-help to investigative journalism to memoirs. For these … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
