The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

Just in time for the feast of Saint-Honoré, a day honoring the patron saint of bakers and pastry chefs, La Poste in France released a limited edition set of scratch-and-sniff stamps featuring a baguette wrapped in the national colors of the French flag. The effect was achieved through “microcapsules of fragrance embedded in ink” and … Read more

Meet Tupperware: The Slowing Fading Brand That Should Have Won the Nostalgia Trend


Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities for women to run and own their own businesses were rare. Today the company is in rapid decline and the public shift away from plastic food containers is only one reason for it. A … Read more

Harper Collins Identifies Eco-Friendly Fonts to Save Thousands of Trees and Reduce Paper Usage

Harper Collins identifies Eco-Friendly Font

Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this week and a few months ago began a trial shipping label-free bottles of Sprite. These types of initiatives are common in the packaged food industry, but what if other industries could greenlight … Read more

The Disturbing Truth About How Trader Joe’s Sources New Products

The truth about Trader Joe's

Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately, a story released this week reveals that many of their ethnic private label products may be blatantly stolen knock-offs of product ideas from small brands who had been negotiating with TJs before … Read more

Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

Pasta boxes are the perfect packaging to reuse. Pasta leaves no residue, and the boxes are generally large enough to fit other items. That’s clearly the inspiration for a new campaign from Barilla that promotes box reusability in time for Global Recycling Day. The campaign casts tidying guru Marie Kondo as the spokesperson and their campaign video starts … Read more

Ever Wonder Why Certain Flavors Of Chips Are Sold In Some Countries and Not Others? Inside The Secretive World Of Flavor Dust …

Inside The Secretive World Of Flavor Dust

If you have ever been to another region of the world and been curious about how they ended up with the various flavors of crisps (chips to Americans) that are on store shelves, you’ll find this article very interesting. It asks and answers everything you’ve wondered about how various flavors get reduced to the flavored … Read more

Getting Ready For The Dynamic Pricing Future Of All Things

Getting Ready For The Dynamic Pricing Future Of All Things

This week Wendy’s unintentionally stirred up some trouble as headlines popped up online that the fast-food chain was testing “surge pricing” similar to Uber where they would charge more for food when demand was highest. The chain quickly backtracked with the relatively bone-headed explanation that they were actually using it to offer “discounts during slower … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message