02 2026 April
Lessons From Utopias, the World’s Most Expensive Beer
It’s a cross between a fine liquor and a reimagined beer. It’s also $240 per bottle and banned in 15 states due to having an...
Read Now06 2026 February
Amazon Was Always Going to Shut Down All Their Go & Fresh Stores
Amazon announced last Tuesday that they are closing the majority of their physical grocery and retail stores and will be laying off 16,000 people. In past...
Read Now04 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 7. Delayed Gratification...
Read Now14 2025 October
The Non-Obvious Book of the Week: A Kids Book About Diwali by Chhavi Arya Bhargava
It’s Diwali season and the holiday is getting continued attention from many groups outside the South Asian community, so I wanted to come back and...
Read Now08 2025 October
What You Can Learn About Marketing from Flavored Vodkas
I accidentally tried Smirnoff’s Spicy Tamarind Vodka. It was a gift from a friend, and I didn’t have high hopes. It was more of a...
Read Now24 2025 September
The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?
Would you make a movie about a can of tuna? Inspired by the Cannes Film Festival, Bumble Bee launched the Tuna Cans Film Festival – a search...
Read Now10 2025 September
An Advertising Campaign That Could Actually Make You Happier
You should go out and have a beer. And just in case you need a bit of encouragement, Heineken wants you to go and have...
Read Now05 2025 September
The Curious Modern Popularity of Pumpkin Spice
It’s September and pumpkin spice everything is there. Coffee, candles, cereals, Oreos, dog treats, gum, hummus and even butt wipes (entertainingly rebranded as “Dumpkin Spice”)....
Read Now04 2025 September
The Death of Articulate Criticism
No one cares what you hate on social media. Or at least they shouldn’t. But as the anonymity of the Internet offers up permission to...
Read Now03 2025 September
The Human Insight Behind a Restaurant That Promises Not to Make Any Money
A new restaurant in Manhattan called the Community Kitchen is doing a pilot test through November of a business model where people choose to pay...
Read Now28 2025 August
Of Course, the Cracker Barrel Logo “Backlash” Was Planned … And It Worked Perfectly
Cracker Barrel announced they were ditching their old logo for a forgettable generic new one. The news got people to pay attention. Lots of them...
Read Now31 2025 July
The Perfect Sandwich Making Guide (and Why People Ignore Press Releases)
This is a press release I just read which got me thinking: Kroger Crafts the Perfect Sandwich Making Guide The release included a powerful reminder from...
Read Now24 2025 July
The Coming GLP-1 Buying Shift That’s Causing Brands to Panic
The big story of GLP-1 medications has routinely been about weight loss, obesity and expanded usages beyond its original classification as a way to manage...
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