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The Non-Obvious Book of the Week Several years ago, I read this wonderful book by Priya Parker and it really stayed with me so I thought I’d resurface it this week as you may be in the midst of some summer gatherings yourself. While the book may seem to focus more on events, it’s equally … Read more
The Non-Obvious Book(s) of the Week It’s the summer and when it comes to reading, for many people that means reading fiction … so this week I’m shifting my book recommendations to a different genre. My two picks this week came out within a month of each other back in 2022 and may seem similar … Read more
The Non-Obvious Book of the Week The birthday of a nation is a perfect moment to celebrate heroes and the American hero I pick to honor on this 4th of July is Gilbert Grosvenor.While his name might be unfamiliar, the brand his family has managed for more than a century has left a large, yellow-bordered … Read more
The Non-Obvious Book of the Week: Do you wish you had a better memory? Over the years I have probably read more than a dozen books that promise tips and tricks to improve your memory. Some are pretty formulaic, and others are slightly useful but hard to digest. The one I have come back to … Read more
The Non-Obvious Book of the Week From the cinnamon trees of the Philippines to the Patagonian cypress that lives for over 3000 years, this is the ultimate coffee table book about trees. More interestingly, though, it’s a fascinating way to read about the history of humanity through the trees that have sustained and carried us. … Read more
On September 10th, my new book will hit bookstores (preorder link) but right now, we are launching our one-word book review program and chance to get a free exclusive digital copy of the book. Here’s how to participate: For those of you who know my decade-long Non-Obvious trend series, this book was written to be … Read more
I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy a piece from Wired that digs into the misunderstood world of paid reviews and why it has become so prevalent across books, movies, hotels and just about any other experience that you can read … Read more
After six months of reading and deliberation, this week I shared our big Shortlist announcement for the top 15 books of the year, as well as a look at six curated macro trends from the hundreds of books published in 2023: Human AI, Good Work, Beyond Happiness, Forgotten Foundations, Broken Healthcare and Fix the Future. You can … Read more
Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based on listens and album sales cumulatively. By contrast, a bestselling book generally earns that designation after a single great week of sales. Or in the case of an Amazon bestseller, maybe … Read more
For the past several months our team at Non-Obvious has been quietly devouring all the books that have come in as submissions for our annual book awards program. It’s always a magical time to have so many books coming in every day and to see just how diverse the topics happen to be. This year’s … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
