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From all the “30 under 30” lists to the stories of tech billionaires who made their fortunes in their early 20s it can seem like the world has become obsessed with those who find their successes early. In the world of sports, that makes sense as our physical abilities always fade as we get older. … Read more
“Tools for thinking help make people smarter. But they don’t necessarily make them morally better. So what happens when you take brutal rulers and give them technology that makes them smarter and more efficient? They become better at doing evil.” How will we evolve with the tools that we are given to make both ourselves … Read more
Imagine a future where an algorithm reads everything from your facial expressions during an interview to everything you have ever shared on social media in order to determine whether you get hired or fired. Actually, maybe you don’t need to imagine that future … because it’s already here. This is a book about the reality … Read more
This wonderfully useful book written by former CIA analyst Cindy L. Otis is actually meant for young adults to teach them about how to spot fake news and become more media literate. This was what initially intrigued me about the book. Among the necessary life skills that students rarely learn in school, I think media … Read more
It is perhaps odd to describe a book as both timely and urgent when it was first published more than 15 years ago … but that’s the thing that will probably strike you first about The Shallows. The scenarios and human behaviors it describes are chillingly accurate for right now. Deservedly selected as a finalist … Read more
As part of the celebration for National Siblings Day, I chose to resurface The Sibling Effect this week—a book written several years ago about the impact that birth order and our siblings have on our personalities and trajectory. Reading this book, you may not agree with some of the theories inside or you may feel a bit … Read more
If you are a fan of thought exercises and a visual process to help you imagine the future, this is the perfect book for you. I first read it several years ago when it came out and was immediately captivated. The writing is excellent but the way that the concepts are broken down into easy … Read more
In the words of bestselling author Garrett Graff who recently wrote a review for The Washington Post, this book “examines some of the remarkable people who make up the federal workforce — career civil servants who have accomplished the extraordinary in quiet ways, people whose jobs are normally buried layers below any partisan rancor. Perhaps never … Read more
Humans are great at habituation. We can get used to it when things are great, and we can get used to it when they aren’t too. Both situations can be a problem. The secret to really being more fulfilled may lie in our ability to dishabituate. That’s the simple premise Look Again, a book that … Read more
There are colors that you may have heard of, and more than a few that you haven’t. This highly original book takes a look at all of them and gives you all the meanings and symbolism of colors that you may never have thought about. Rated by USA Today as one of their “Top 100 … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
