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post thumbnail for Virginia State Exposes What It Costs to Be in the Michelin Guide

07 2025 May

Virginia State Exposes What It Costs to Be in the Michelin Guide

The upcoming Michelin Southern Restaurant Guide will be missing locations from one state this year: Virginia. Rather than paying the $360,000 “partnership fee,” the state’s tourism...

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post thumbnail for Poopy Diapers and How to Destroy a Small Business with Minimal Effort

10 2025 February

Poopy Diapers and How to Destroy a Small Business with Minimal Effort

Paul and Rachelle Baron sell washable swim diapers on Amazon. Like many other small businesses, they use the logistics arm of Amazon to provide distribution...

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post thumbnail for The Non-Obvious 2024 Holiday Gift Guide: Ideas 7-9

04 2024 December

The Non-Obvious 2024 Holiday Gift Guide: Ideas 7-9

This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...

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post thumbnail for The Non-Obvious 2024 Holiday Gift Guide: Ideas 4-6

03 2024 December

The Non-Obvious 2024 Holiday Gift Guide: Ideas 4-6

This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...

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post thumbnail for The Non-Obvious 2024 Holiday Gift Guide: Ideas 1 – 3

02 2024 December

The Non-Obvious 2024 Holiday Gift Guide: Ideas 1 – 3

This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...

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post thumbnail for The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

26 2024 November

The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out...

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post thumbnail for The Non-Obvious Book of the Week: The Awoken by Katelyn Monroe Howes & The Sleepless by Victor Manibo

16 2024 July

The Non-Obvious Book of the Week: The Awoken by Katelyn Monroe Howes & The Sleepless by Victor Manibo

It’s the summer and when it comes to reading, for many people that means reading fiction … so this week I’m shifting my book recommendations...

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post thumbnail for Share One Word to Get Featured on the Back Cover of My New Book!

07 2024 June

Share One Word to Get Featured on the Back Cover of My New Book!

On September 10th, my new book will hit bookstores (preorder link) but right now, we are launching our one-word book review program and chance to...

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post thumbnail for Marques Brownlee and Walt Mossberg on Trustworthy Tech Reviews

04 2024 June

Marques Brownlee and Walt Mossberg on Trustworthy Tech Reviews

How useful will tech reviews (or any other kind of online review) be in a future where they can increasingly be AI generated? This was...

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post thumbnail for The Truth About Paid Reviews Might Not Be What You Think

13 2024 February

The Truth About Paid Reviews Might Not Be What You Think

I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy...

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post thumbnail for 6 Non-Obvious Trends from Books That Shaped 2023

14 2023 December

6 Non-Obvious Trends from Books That Shaped 2023

After six months of reading and deliberation, this week I shared our big Shortlist announcement for the top 15 books of the year, as well as a...

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post thumbnail for WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?

09 2023 November

WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?

Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based...

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post thumbnail for Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!

09 2023 November

Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!

For the past several months our team at Non-Obvious has been quietly devouring all the books that have come in as submissions for our annual...

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