07 2025 May
Virginia State Exposes What It Costs to Be in the Michelin Guide
The upcoming Michelin Southern Restaurant Guide will be missing locations from one state this year: Virginia. Rather than paying the $360,000 “partnership fee,” the state’s tourism...
Read Now10 2025 February
Poopy Diapers and How to Destroy a Small Business with Minimal Effort
Paul and Rachelle Baron sell washable swim diapers on Amazon. Like many other small businesses, they use the logistics arm of Amazon to provide distribution...
Read Now04 2024 December
The Non-Obvious 2024 Holiday Gift Guide: Ideas 7-9
This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...
Read Now03 2024 December
The Non-Obvious 2024 Holiday Gift Guide: Ideas 4-6
This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...
Read Now02 2024 December
The Non-Obvious 2024 Holiday Gift Guide: Ideas 1 – 3
This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...
Read Now26 2024 November
The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti
As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out...
Read Now16 2024 July
The Non-Obvious Book of the Week: The Awoken by Katelyn Monroe Howes & The Sleepless by Victor Manibo
It’s the summer and when it comes to reading, for many people that means reading fiction … so this week I’m shifting my book recommendations...
Read Now07 2024 June
Share One Word to Get Featured on the Back Cover of My New Book!
On September 10th, my new book will hit bookstores (preorder link) but right now, we are launching our one-word book review program and chance to...
Read Now04 2024 June
Marques Brownlee and Walt Mossberg on Trustworthy Tech Reviews
How useful will tech reviews (or any other kind of online review) be in a future where they can increasingly be AI generated? This was...
Read Now13 2024 February
The Truth About Paid Reviews Might Not Be What You Think
I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy...
Read Now14 2023 December
6 Non-Obvious Trends from Books That Shaped 2023
After six months of reading and deliberation, this week I shared our big Shortlist announcement for the top 15 books of the year, as well as a...
Read Now09 2023 November
WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?
Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based...
Read Now09 2023 November
Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!
For the past several months our team at Non-Obvious has been quietly devouring all the books that have come in as submissions for our annual...
Read Now