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Rohit Bhargava 
The Indigenous population of Aruba was first colonized by the Spanish, and then the Dutch – which has given the Caribbean island a diverse history. As archivist Stacy Argondizzo also explains, “they were one disaster away, basically, from losing everything.” Back in 2018, the Internet Archive first began discussions with the country about helping them preserve … Read more
One of the irresistible allures of social media has always been the dopamine hit from people engaging with the things that you post. Getting likes feels good. What if you could create that same feeling without the toxic repercussions that come from just posting to chase this engagement? A new app called Palmsy offers an interesting solution – letting … Read more
There are plenty of futurists who will offer you a list of all the ways the world can go wrong, and things could be worse. Against that backdrop, this timely report from AXA Insurance’s foresight team offers 100 Reasons to Love the Future (PDF Download Link). The beautifully designed report covers everything from growing youth involvement in … Read more
Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this week and a few months ago began a trial shipping label-free bottles of Sprite. These types of initiatives are common in the packaged food industry, but what if other industries could greenlight … Read more
Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately, a story released this week reveals that many of their ethnic private label products may be blatantly stolen knock-offs of product ideas from small brands who had been negotiating with TJs before … Read more
This week my Future Normal co-author Henry and I announced a bold new partnership with LEGO to create a series of limited edition future-thinking sets inspired by trends from our book. The idea was that people could imagine a better future through play. The idea, as my post shared, was just one element of our “bold two … Read more
Back in early Fall of 2023, Glamour magazine launched a series of articles on the topic of “bridesmaid burnout.” Inspired by the spiraling demands of time, money and emotional labor heaped upon bridesmaids, the series collected advice on everything from asking about financial expectations to how to decline being a bridesmaid without killing your friendship. Are modern bridesmaids unwilling to just … Read more
LinkedIn can be a cringey place. As a “jobs board with a social network layered on top of it,” the platform has a consistent stream of people posting about their professional lives in moments of transition, desperation or elation. As a result, we all consistently end up on the receiving end of everything from self-congratulatory posts … Read more
Nearly every faith now has several chatbots trained on religious texts and designed by technologists with the ambitious belief that these could make religion more approachable and accessible for a new generation. An article from this month’s Scientific American magazine notes that in addition to allowing anyone to seek spiritual guidance from bots that promise to offer … Read more
The widely publicized death of local news has created a knowledge and truth void when it comes to very important public questions. Like how are your tax dollars being spent? And what decisions are being made on a local level that affect your life and your community? Unless you happen to be a citizen with a deep … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
