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Rohit Bhargava 
As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out and engaging in a bit of consumerism yourself to get deals, buy gifts and spend some money on things you probably don’t need. In advance, I’d like to recommend picking … Read more
Do you hate to listen back to a recording of your own voice? Most people do and this has been true for so long that the first studies into why so many of us dread hearing ourselves date back to the 1960s. At that time, a team of researchers coined the term “voice confrontation” to describe their … Read more
The largest mobile operator in the UK clearly has a delicious sense of humor and a life-affirming grasp on the therapeutic benefits of schadenfreude. Especially if that delightful misfortune comes at the expense of people working for scam robocaller networks trying to hustle people out of their money. Daisy, as this “scambaiting Grandma AI” is … Read more
Is your expertise holding you back from being more open minded? Recently I sat down with Ben Weiss for his excellent Leaders + Legends Podcast and shared the vision behind Non-Obvious Thinking and why I believe expertise sometimes creates a mental trap where we are unable to explore other perspectives because we become so good at thinking … Read more
If you’re like me, you may soon find yourself with just a little more time to think, due to business travel slowing and holidays not quite starting yet. This combination may offer you just a little more time to consider new ideas. When that happens for you, this collection of “20 Paradoxes That Will Boggle … Read more
The future of work is hybrid. If there was one prediction I heard most often about the workplace coming out of the pandemic, this was it. Why would anyone want to return to work once they were able to stay at home and do Zoom calls in their pajamas? And presumably the savings on office … Read more
Anytime I have the opportunity to dine at a nicer restaurant, there is always someone immediately pulling out their phone to take a photo of the food when it arrives. Taking pictures of beautifully plated food is the ultimate pointless exercise many of us do anyway. Unless you’re a food or culture influencer, you’re probably … Read more
“He looks ahead, his dark eyebrows overshadowing his dark eyes. One of his several gold teeth gleams in the dim light.” This is the audio description for a scene from a limited series called The Penguin from Max, a part of the Warner Brothers group. This isn’t just another AI-generated audio description of a visual … Read more
The newly released TIME Best Inventions of 2024 was a lovely diversion today and I probably (definitely!) spent way too long digging into the many different products and ideas on the list. From there, I selected eight that really stood out to me in particular and they are below. The full list is worth a read. Diaa – … Read more
Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a new sort of persuasive art that then President-elect Donald Trump had perfectly mastered. Just in time for this latest election, Dilbert-creator Scott Adams has a 2nd Edition of the book … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
