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This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get a promotion, a conversation with Silicon Valley’s last ethical thinker and how a Japanese rock star and Lady Gaga are showing us the future of virtual performances. This Week’s Stories: … Read more
There are many things these days that might make you want to scream out loud – but it’s not always easy to find a place to do it. Now, in a timely new campaign for Iceland tourism, you can send your most heartfelt scream to them and the Icelanders will release that scream in nature for … Read more
For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know they are far ahead of their industry. Over the past month as our entire culture has been upended by the arrival of the COVID-19 virus, one of positive side effects … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
This week the dual themes of selfishness and unselfishness emerged in the stories I’m sharing below. On the selfish side – Instagrammers sharing tone deaf posts about the Bahamas, a study finding a disturbing portion of America simply wants to destroy things and the dire side effects of Amazon’s quest for faster delivery. On the … Read more
It was a delight this week to see my friend Philippe Brown interviewed about the work he does to create luxury travel experiences for his clients. His insights on the importance of crafting the anticipation of travel, AI-enhanced experiences, using video game design to create a dramatic arc for travel and the role of behavioral … Read more
One of the most popular trends from this year’s edition of Non-Obvious was a trend I called RetroTrust – the idea that we trust in brands and experiences from our past. Since I wrote the chapter, I am discovering new examples of the trend in real life all the time. Last week I told the … Read more
The Hotel That Forces You To Take A Digital Detox In Sweden, one hotel has created a stunt designed to encourage you to stay off of Wifi during your stay … by only charging you when you use devices in the room. If you can exhibit self control for the evening in the “Check Out … Read more
Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely – all about the life and work of a man who has drawn hundreds of ski maps for resorts. It is a fascinating reminder that there is beauty in the details of … Read more
Japanese Hotel Has First Round Of Robot Layoffs I first wrote about the Henna hotel, staffed entirely by robots, more than two years ago. It seems that the experimental property in Japan has discovered a hopeful truth: people sometimes prefer people. And so it may also be the first example in history of robots being … Read more
Non-Obvious is my Wall Street Journal bestselling trend series about learning to use the power of curation to transform your business and predict the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company, and the author of six best selling business books including the Wall Street Journal best seller Non-Obvious.
Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.
Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.
He loves the Olympics, actively hates cauliflower and is a proud dad of boys.
For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.
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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
