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Imagining the Future of Hip Hop and Art in 50 Years

Imagining the Future Of Hip Hop and Art In 50 Years

The day after the Met Gala, the Internet was flooded with deep fakes of celebrities who weren’t there, wearing things they never wore. Some of them were pretty convincing. The future of art, fashion, and music will see all sorts of disruptions in the coming years from technology like this. Where is all of this headed? … Read more

Augmented Reality Comes to Sports, Thanks to Wrestlemania


Last weekend The Rock made his return to wrestling and a “new era” for the sport was on display at WWE’s Wrestlemania 40 event. The event itself was largely what fans of the sport probably expected, but the use of augmented reality technology in the broadcast stood out because of how integrated it has become. While other … Read more

What The “Bridesmaid Burnout” Tells Us About the Future of Friendship

Bridesmaid Burnou

Back in early Fall of 2023, Glamour magazine launched a series of articles on the topic of “bridesmaid burnout.” Inspired by the spiraling demands of time, money and emotional labor heaped upon bridesmaids, the series collected advice on everything from asking about financial expectations to how to decline being a bridesmaid without killing your friendship. Are modern bridesmaids unwilling to just … Read more

Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game


This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I would pick. Instead, I always look at the year’s ads based on the marketing strategy and whether the creative the team used actually delivered on what they might have hoped … Read more

The World’s Biggest Tech Trade Show: CES 2024 

Previewing the World's Biggest Tech Trade Show CES 2024

Coming back to work last week, my inbox was filled with pitches about products, technologies, and innovations that are launching at CES this week. I was honored to be invited as an Innovation Award Judge this year and I’m here covering the show and working on my usual recap of the most non-obvious stories I find. Already some of … Read more

New Wiggles Documentary Offers Up Exactly the Radical Optimism the World Needs Right Now

Wiggles premiere

They say meeting your heroes never ends well. But they have never met the Wiggles. This week at SXSW Sydney I was able to attend the world premiere of a new documentary called “Hot Potato” which tells the story of the unlikely rise of the renowned children’s entertainment group and rock band, The Wiggles. During the pre-show … Read more

The Las Vegas Sphere Could “Change Live Entertainment Forever”

LV Sphere

I don’t often buy into the cringe-worthy hyperbole you often get from press releases, but the opening of The Sphere in Las Vegas might not be exaggerating (much). The Sphere is a huge dome structure covered by LED lights and large enough to fit the Statue of Liberty inside. The opening show is a new live set … Read more

SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast

SXSW Sydney 2023_Rohit Bhargava

Next week I’ll be back in Australia speaking at the international edition of SXSW in Sydney.
In addition to doing a Featured Session, I’ll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).

Necrobotics, Electrified Chopsticks and Other Winners of the 2023 Annual Ig Nobel Awards

You might be tempted to lump the Ig Nobel Awards in with the Darwin Awards as simply a celebration of human stupidity – but it’s much more. Back in 1991 they were created to honor “achievements that first make people laugh and then make them think.” The award ceremony has the memorably brilliant requirement that … Read more

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#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


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