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SXSW

The 7 Non-Obvious Secrets of Understanding People to Predict the Future

This past week, I debuted a new keynote talk at SXSW, and it was all about understanding people. I will share the full video when it comes out in a few weeks, but in case you want a behind the scenes look at the tips, here’s the full list:

  • BEING UNIQUELY HUMAN IS THE ADVANTAGE
  • IDENTITY ALWAYS SHAPES BELIEFS
  • WINNERS AREN’T THE SAME AS CHAMPIONS
  • EASY, OBVIOUS ANSWERS ARE A DISTRACTION
  • PEOPLE & EXPERIENCES SHOULD SURPRISE YOU
  • MEANING COMES FROM INTERSECTIONS
  • UNDISCOVERY CAN BE BETTER THAN DISCOVERY

Aside from the tips, I recently shared my slides for the full talk so if you don’t want to wait to see the video, you can download the slides here »

  1. Finally, for a short recap of the things that stood out from SXSW for me this year, read my LinkedIn post about 5 takeaways from SXSW »

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