05 2025 March
The Subtle Master Plan Behind De Beers New DiamondProof In-Store Verification Device
A little over six months ago, De Beers Group announced the DiamondProof “diamond verification instrument” at a jewelry trade show in Las Vegas. The idea was that...
Read Now27 2024 November
The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo
British luxury car brand Jaguar just launched a new rebrand and it’s sparking some controversy online because of how radically it moves away from the very recognizable...
Read Now17 2024 October
The Next Las Vegas Will Be in the Arabian Desert, But It’s a Secret.
“The first rule of casinos in the UAE: You do not talk about casinos in the UAE.” Intrigued yet? This week an article from travel site...
Read Now05 2024 July
How 7879 Is Transforming the Jewelry Resale Market
Putting your money into buying gold has long been considered one of the most stable investments. Buying jewelry, though, is rarely as safe of a...
Read Now24 2024 June
What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?
This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself....
Read Now22 2024 April
The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt
Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their...
Read Now25 2024 March
Lincoln Introduces Scent Cartridges to Enhance the Driving Experience
Who doesn’t love that new car smell? The problem is, eventually it will wear off and then your car smells like something else. And if...
Read Now14 2024 March
Why the Key to Bringing Traditional Medicine Back Might Be Better Branding
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...
Read Now25 2023 November
Tokyo Rococo White Aims to Create a Market for Luxury Beer in Fancy Restaurants
In the finest restaurants in the world, beer is rarely served. The reason isn’t because beer couldn’t pair well with great food, but because a...
Read Now03 2023 May
Are You Investing In Pointless Luxury?
It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now23 2018 April
How To Sue A Robot And What The TED Conference Is Really Like
Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering...
Read Now02 2018 April
Selfie Medicine, Luxury Marketing And How To Get Paid To Watch Netflix
This week my story picks range from exploring the future of luxury marketing and healthcare to addictive game design to the world of people who...
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