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The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt

First Class Dog

Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their human companions around the world. Now they are making it a reality through a partnership with private jet charter company Talon Air and the way they are doing it is … Read more

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Why The Key To Bringing Traditional Medicine Back Might Be Better Branding

Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react to beautiful branding in the health and wellness space. Mari Acupuncture Clinic engaged an agency to reimagine all their branding the result is absolutely stunning. It is easy to imagine a … Read more

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more

How To Sue A Robot And What The TED Conference Is Really Like

conradmaldives

Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering a recap from the TED Global conference as well as new initiatives in natural language search from Google and a legal debate about how and if people should be able … Read more

Selfie Medicine, Luxury Marketing And How To Get Paid To Watch Netflix

fortinite

This week my story picks range from exploring the future of luxury marketing and healthcare to addictive game design to the world of people who are paid to watch Netflix content. I have to admit, the one about the Netflix content taggers did intrigue me – as I never really thought about how all of … Read more

Are Millennials Really Killing Harley Davidson?

Millennials are being blamed for the recent woes of casual dining restaurants like Buffalo Wild Wings and Applebees and even more established brands like Harley Davidson – but is that really fair? This article looks at some of the reasons why the revered motorcycle brand may be suffering and whether the brand is actually failing to appeal … Read more

Diamonds Are Still Forever. Especially If They Are Lab Grown

One of the side effects of social awareness among millennials is how many young brides are coming to embrace lab grown diamonds as equally beautiful but more ethically sourced alternatives to “blood” diamonds. It doesn’t hurt that the Gemological Institute of America qualifies these synthetic diamonds as “real diamonds” – but the significant discount may … Read more

How Monte Carlo Is Embracing The Future Of Luxury

In a world where luxury consumer demand is changing, how can one f the world’s most iconic luxury destinations stay on top? It turns out Monte Carlo has a fairly sophisticated strategy which hinges on being about more than just gambling and opulence. The city is launching music and art festivals, charity galas and even … Read more

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#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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