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Luxury Marketing

post thumbnail for The Subtle Master Plan Behind De Beers New DiamondProof In-Store Verification Device

05 2025 March

The Subtle Master Plan Behind De Beers New DiamondProof In-Store Verification Device

A little over six months ago, De Beers Group announced the DiamondProof “diamond verification instrument” at a jewelry trade show in Las Vegas. The idea was that...

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post thumbnail for The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

27 2024 November

The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

British luxury car brand Jaguar just launched a new rebrand and it’s sparking some controversy online because of how radically it moves away from the very recognizable...

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post thumbnail for The Next Las Vegas Will Be in the Arabian Desert, But It’s a Secret.

17 2024 October

The Next Las Vegas Will Be in the Arabian Desert, But It’s a Secret.

“The first rule of casinos in the UAE: You do not talk about casinos in the UAE.” Intrigued yet? This week an article from travel site...

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post thumbnail for How 7879 Is Transforming the Jewelry Resale Market

05 2024 July

How 7879 Is Transforming the Jewelry Resale Market

Putting your money into buying gold has long been considered one of the most stable investments. Buying jewelry, though, is rarely as safe of a...

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post thumbnail for What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?

24 2024 June

What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?

This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself....

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post thumbnail for The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt

22 2024 April

The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt

Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their...

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post thumbnail for Lincoln Introduces Scent Cartridges to Enhance the Driving Experience

25 2024 March

Lincoln Introduces Scent Cartridges to Enhance the Driving Experience

Who doesn’t love that new car smell? The problem is, eventually it will wear off and then your car smells like something else. And if...

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post thumbnail for Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

14 2024 March

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...

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post thumbnail for Tokyo Rococo White Aims to Create a Market for Luxury Beer in Fancy Restaurants

25 2023 November

Tokyo Rococo White Aims to Create a Market for Luxury Beer in Fancy Restaurants

 In the finest restaurants in the world, beer is rarely served. The reason isn’t because beer couldn’t pair well with great food, but because a...

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post thumbnail for Are You Investing In Pointless Luxury?

03 2023 May

Are You Investing In Pointless Luxury?

It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in...

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post thumbnail for 5 Non-Obvious Megatrends Changing Our World In 2020

26 2019 December

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

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post thumbnail for How To Sue A Robot And What The TED Conference Is Really Like

23 2018 April

How To Sue A Robot And What The TED Conference Is Really Like

Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering...

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post thumbnail for Selfie Medicine, Luxury Marketing And How To Get Paid To Watch Netflix

02 2018 April

Selfie Medicine, Luxury Marketing And How To Get Paid To Watch Netflix

This week my story picks range from exploring the future of luxury marketing and healthcare to addictive game design to the world of people who...

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