The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Lincoln Introduces Scent Cartridges to Enhance the Driving Experience

Who doesn’t love that new car smell? The problem is, eventually it will wear off and then your car smells like something else. And if you happen to have two teenage boys, that something else usually isn’t too good.

Lincoln has a creative solution, as they recently announced on the 2024 Nautilus they partnered with perfumiers to offer seven unique scent cartridges that can be inserted into a panel under the lid of the center armrest.

As the company writes, “the sense of smell is of special interest, as scents and the power of aromatherapy can affect overall mood. Scent is one of the five senses that has one of the strongest connections to not only memory, but emotion and can play a significant role in creating an experience for our clients on the road.”

As part of their initial range of scents, they have options including “an earthy blend of cedarwood, amber and yuzu citrus, an enchanting suite of patchouli, floral jasmine, fresh apple, and deep leather undertones or an invigorating blend of lush pine needles, oak moss, crushed tonka and vanilla beans.”

Even crushed tonka (whatever that is) would be better than “unwashed shin guard” … which is often the scent available in my car. 

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Newsletter Subscribe

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message