30 2025 July
The Future Will Include AI For Dynamic Pricing … Here’s What Could Happen Next
Here are two stories from this week that don’t seem to be related to one another. The first is about Delta testing AI for dynamic...
Read Now28 2025 July
How AI Is Exposing the Idiocy of Influencer Marketing
Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a firestorm of stories about how she is the...
Read Now24 2025 July
The Coming GLP-1 Buying Shift That’s Causing Brands to Panic
The big story of GLP-1 medications has routinely been about weight loss, obesity and expanded usages beyond its original classification as a way to manage...
Read Now14 2025 July
Why Taste May Be the Ultimate Irreplaceable Human Commodity
In a world where AI seemingly can make more and more decisions for us, is taste the real commodity that will survive? That’s the premise...
Read Now07 2025 July
Is “Sludge” a Real Customer Service Tactic to Avoid Irate Customers?
There is a term in Cass R. Sunstein and Richard H. Thaler’s book Nudge, first published in 2008, that introduces the idea of sludge–“tortuous administrative demands,...
Read Now16 2025 June
How To See Through a Manipulated Headline (A Retailwire Case Study)
One thing I often talk about in this newsletter is honing our media literacy. This week I found a perfect case study to illustrate how...
Read Now26 2025 May
What Is Millennial Hobby Energy?
Doing things for fun is making a comeback. That may seem like an odd statement, but there is a time in many people’s lives when...
Read Now30 2025 April
Should You Be Polite to Chatbots? Research Says Yes. Sam Altman Says It Costs Millions in “Wasted” Computing Power
How polite are you when you ask ChatGPT a query? According to Sam Altman, the human propensity to be nice when asking technology for solutions...
Read Now15 2025 April
The Non-Obvious Book of the Week: The Sibling Effect by Jeffrey Kluger
As part of the celebration for National Siblings Day, I chose to resurface The Sibling Effect this week—a book written several years ago about the impact that...
Read Now14 2025 March
The 7 Non-Obvious Secrets of Understanding People to Predict the Future
This past week, I debuted a new keynote talk at SXSW, and it was all about understanding people. I will share the full video when...
Read Now30 2025 January
The No Book: An Inside Look at Tim Ferriss’s New Book (and How He Protects His Time)
In case you’re not familiar with author Tim Ferriss, here’s a crazy fact about him: If he’s in a time when he isn’t checking email...
Read Now07 2025 January
The Non-Obvious Book of the Week: Infectious Generosity by Chris Anderson
Chris Anderson knows big ideas. As the head of TED, the global organization behind TED talks and TED X events, he has been witness to...
Read Now18 2024 November
Why Do So Many Companies Want People Back in The Office Now?
The future of work is hybrid. If there was one prediction I heard most often about the workplace coming out of the pandemic, this was...
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