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Behavioural Economics

post thumbnail for The Future Will Include AI For Dynamic Pricing … Here’s What Could Happen Next

30 2025 July

The Future Will Include AI For Dynamic Pricing … Here’s What Could Happen Next

Here are two stories from this week that don’t seem to be related to one another. The first is about Delta ​testing AI for dynamic...

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post thumbnail for How AI Is Exposing the Idiocy of Influencer Marketing

28 2025 July

How AI Is Exposing the Idiocy of Influencer Marketing

Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a ​firestorm of stories about how she is the...

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post thumbnail for The Coming GLP-1 Buying Shift That’s Causing Brands to Panic

24 2025 July

The Coming GLP-1 Buying Shift That’s Causing Brands to Panic

The big story of GLP-1 medications has routinely been about weight loss, obesity and expanded usages beyond its original classification as a way to manage...

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post thumbnail for Why Taste May Be the Ultimate Irreplaceable Human Commodity

14 2025 July

Why Taste May Be the Ultimate Irreplaceable Human Commodity

In a world where AI seemingly can make more and more decisions for us, is taste the real commodity that will survive? That’s the premise...

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post thumbnail for Is “Sludge” a Real Customer Service Tactic to Avoid Irate Customers?

07 2025 July

Is “Sludge” a Real Customer Service Tactic to Avoid Irate Customers?

There is a term in Cass R. Sunstein and Richard H. Thaler’s book Nudge, first published in 2008, that introduces the idea of sludge–“tortuous administrative demands,...

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post thumbnail for How To See Through a Manipulated Headline (A Retailwire Case Study)

16 2025 June

How To See Through a Manipulated Headline (A Retailwire Case Study)

One thing I often talk about in this newsletter is honing our media literacy. This week I found a perfect case study to illustrate how...

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post thumbnail for What Is Millennial Hobby Energy?

26 2025 May

What Is Millennial Hobby Energy?

Doing things for fun is making a comeback. That may seem like an odd statement, but there is a time in many people’s lives when...

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post thumbnail for Should You Be Polite to Chatbots? Research Says Yes. Sam Altman Says It Costs Millions in “Wasted” Computing Power

30 2025 April

Should You Be Polite to Chatbots? Research Says Yes. Sam Altman Says It Costs Millions in “Wasted” Computing Power

How polite are you when you ask ChatGPT a query? According to Sam Altman, the human propensity to be nice when asking technology for solutions...

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post thumbnail for The Non-Obvious Book of the Week: The Sibling Effect by Jeffrey Kluger

15 2025 April

The Non-Obvious Book of the Week: The Sibling Effect by Jeffrey Kluger

As part of the celebration for National Siblings Day, I chose to resurface The Sibling Effect this week—a book written several years ago about the impact that...

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post thumbnail for The 7 Non-Obvious Secrets of Understanding People to Predict the Future

14 2025 March

The 7 Non-Obvious Secrets of Understanding People to Predict the Future

This past week, I debuted a new keynote talk at SXSW, and it was all about understanding people. I will share the full video when...

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post thumbnail for The No Book: An Inside Look at Tim Ferriss’s New Book (and How He Protects His Time)

30 2025 January

The No Book: An Inside Look at Tim Ferriss’s New Book (and How He Protects His Time)

In case you’re not familiar with author Tim Ferriss, here’s a crazy fact about him: If he’s in a time when he isn’t checking email...

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post thumbnail for The Non-Obvious Book of the Week: Infectious Generosity by Chris Anderson

07 2025 January

The Non-Obvious Book of the Week: Infectious Generosity by Chris Anderson

Chris Anderson knows big ideas. As the head of TED, the global organization behind TED talks and TED X events, he has been witness to...

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post thumbnail for Why Do So Many Companies Want People Back in The Office Now?

18 2024 November

Why Do So Many Companies Want People Back in The Office Now?

The future of work is hybrid. If there was one prediction I heard most often about the workplace coming out of the pandemic, this was...

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