28 2025 May
The Coffee Shop That Accepts Gossip and Rumors as Payment
Good News Coffee might be my new favorite coffee shop. Unfortunately for me, they only have locations in Barcelona, Paris, Madrid and Amsterdam so far....
Read Now27 2025 May
The Non-Obvious Book of the Week: Always Eat Left-Handed … And Other Secrets for Killing It at Work and in Real Life by Rohit Bhargava
Back in 2013, I wrote a career and life advice book. It was my third book and before I really understood what it took to...
Read Now26 2024 December
The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”
Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That’s how the story started but it quickly goes...
Read Now21 2023 October
The Search for the Realest Person on Earth Starts with … Social Media?
Social media today is often the home of negative emotions and addictive outrage. It’s no wonder many surveys are showing a mass exodus with shrinking usage on...
Read Now10 2022 July
3 Marketing Lessons From The Minions Movie
Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...
Read Now16 2022 June
How To Archive Yourself In the Digital Age
This article helped me consider the value of discarding that archive so I can move beyond the past version of myself that it commemorates. No doubt it is easier to become a better person when your past self isn't just a resurfaced tweet away.
Read Now22 2020 July
Trader Joe’s and the Slow Death of Brand Personality
Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now15 2018 September
Why No Branding May Be The Next Marketing Trend
Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would...
Read Now01 2018 September
Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?
I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo....
Read Now26 2017 October
Snickers Launches Plan To Sell Candy Bars Based On Emotions
Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions...
Read Now18 2017 September
How Netflix Lawyers Delight The Internet By Having A Sense Of Humor
Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup...
Read Now23 2017 August
Books Are Getting “Swearier” And This Is What It Means …
Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books...
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