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Personality Marketing

post thumbnail for The Coffee Shop That Accepts Gossip and Rumors as Payment

28 2025 May

The Coffee Shop That Accepts Gossip and Rumors as Payment

Good News Coffee might be my new favorite coffee shop. Unfortunately for me, they only have locations in Barcelona, Paris, Madrid and Amsterdam so far....

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post thumbnail for The Non-Obvious Book of the Week: Always Eat Left-Handed … And Other Secrets for Killing It at Work and in Real Life by Rohit Bhargava

27 2025 May

The Non-Obvious Book of the Week: Always Eat Left-Handed … And Other Secrets for Killing It at Work and in Real Life by Rohit Bhargava

Back in 2013, I wrote a career and life advice book. It was my third book and before I really understood what it took to...

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post thumbnail for The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”

26 2024 December

The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”

Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That’s how the story started but it quickly goes...

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post thumbnail for The Search for the Realest Person on Earth Starts with … Social Media?

21 2023 October

The Search for the Realest Person on Earth Starts with … Social Media?

Social media today is often the home of negative emotions and addictive outrage. It’s no wonder many surveys are showing a mass exodus with shrinking usage on...

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post thumbnail for 3 Marketing Lessons From The Minions Movie

10 2022 July

3 Marketing Lessons From The Minions Movie

Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...

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post thumbnail for How To Archive Yourself In the Digital Age

16 2022 June

How To Archive Yourself In the Digital Age

This article helped me consider the value of discarding that archive so I can move beyond the past version of myself that it commemorates. No doubt it is easier to become a better person when your past self isn't just a resurfaced tweet away.

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post thumbnail for Trader Joe’s and the Slow Death of Brand Personality

22 2020 July

Trader Joe’s and the Slow Death of Brand Personality

Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names...

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post thumbnail for 5 Non-Obvious Megatrends Changing Our World In 2020

26 2019 December

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

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post thumbnail for Why No Branding May Be The Next Marketing Trend

15 2018 September

Why No Branding May Be The Next Marketing Trend

Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would...

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post thumbnail for Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?

01 2018 September

Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?

I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo....

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post thumbnail for Snickers Launches Plan To Sell Candy Bars Based On Emotions

26 2017 October

Snickers Launches Plan To Sell Candy Bars Based On Emotions

Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions...

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post thumbnail for How Netflix Lawyers Delight The Internet By Having A Sense Of Humor

18 2017 September

How Netflix Lawyers Delight The Internet By Having A Sense Of Humor

Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup...

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post thumbnail for Books Are Getting “Swearier” And This Is What It Means …

23 2017 August

Books Are Getting “Swearier” And This Is What It Means …

Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books...

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