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3 Marketing Lessons From The Minions Movie

Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own matching yellow t-shirts while I sported a black t-shirt and Gru-scarf to complete our crew. Our dedication was slightly before the full hype started for for the latest installment in the … Read more

How To Archive Yourself In the Digital Age

This article helped me consider the value of discarding that archive so I can move beyond the past version of myself that it commemorates. No doubt it is easier to become a better person when your past self isn’t just a resurfaced tweet away.

Trader Joe’s and the Slow Death of Brand Personality

Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names to be racist and instead will be keeping them intact.  I believe brands should act in human ways and have a personality. In fact, I wrote a book on it … Read more

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more

Why No Branding May Be The Next Marketing Trend

Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would use phrases like “the place where Coke tastes so good” to allude to the brand. It was an interesting strategy and turned a few eyebrows. This week, Heineken launched an entire … Read more

Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?

Fruit Loops

I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo. Apparently there is a whole historical foundation and store featuring all kinds of retro products like t-shirts and travel kits. The airline may have died but the brand is alive. I … Read more

Snickers Launches Plan To Sell Candy Bars Based On Emotions

Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions of their “hunger bar” (as they are now calling their product) which will come out in June 2018, branded along with the emotion that they might fit with (like Salty&Sweet … Read more

How Netflix Lawyers Delight The Internet By Having A Sense Of Humor

Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup bar without permission, people offered credit to their lawyers. It seemed to me like a better example of something that happens all too rarely in business: a brand deciding what … Read more

Books Are Getting “Swearier” And This Is What It Means …

Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books are getting swearier and [researchers concluded] that this is a bellwether for a growth in the value of individualism.” I have definitely noticed this shift in non-fiction books (The Subtle … Read more

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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