11 2025 July
Season 5 of the Non-Obvious Show Podcast Is Now Live!
Over the past six months I’ve been recording conversations with people whose books and body of work I find most fascinating. Earlier this week I’m...
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06 2025 March
Inside the Blind Box Phenomenon Fueling the Resurgence of the Art Toy Industry
Outside a Pop Mart store in Vietnam there is a line around the block at 2am. The cause for all this excitement is the latest blind...
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14 2025 January
The Non-Obvious Media Platform of the Week: Shelly Palmer Blog
Rather than sharing a book recommendation this week, I wanted to switch it up and share a media source that’s particularly timely right now. If...
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29 2024 November
Short Form Video Is Back and It Might Actually Have Been a Great Idea After All
Four years ago, with much fanfare (and budget), a platform called Quibi emerged with the promise that people would watch short vertical episodic shows and...
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21 2024 November
The Problem of Expertise
Is your expertise holding you back from being more open minded? Recently I sat down with Ben Weiss for his excellent Leaders + Legends Podcast and shared...
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04 2024 June
Marques Brownlee and Walt Mossberg on Trustworthy Tech Reviews
How useful will tech reviews (or any other kind of online review) be in a future where they can increasingly be AI generated? This was...
Read Now02 2020 January
2020 Will Be The Year Of Bullsh*t. Here’s How To Survive …
This past weekend the Sunday Review from the New York Times declared the past ten years as the “Decade of Mistrust” and suggested that “Americans learned that...
Read Now22 2017 August
How To Spot A Fake Viral Video
For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now04 2014 August
5 Lessons From The Best Social Media Book You’ve Never Read
I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along...
Read Now20 2013 May
How To Choose A Great Blogging Platform That Won’t Shut Down After A Year
It can seem like a risky time to think about starting a blog. A mere two weeks after Twitter decided to shut down the blogging...
Read Now12 2012 June
How To Interview Anyone: 5 Lessons From Amazing Interviewers
One of the most popular forms of content creation today is interviews … but great interviews take a lot more than just coming up with...
Read Now15 2012 May
Yahoo's CEO And The Modern Believability Crisis
I don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I...
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