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Marques Brownlee and Walt Mossberg on Trustworthy Tech Reviews

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How useful will tech reviews (or any other kind of online review) be in a future where they can increasingly be AI generated? This was a topic tech journalist Kara Swisher focused on in an interview with tech reviewers Walt Mossberg and Marques Brownlee. They are an interesting duo to discuss the topic side by side. … Read more

2020 Will Be The Year Of Bullsh*t. Here’s How To Survive …

This past weekend the Sunday Review from the New York Times declared the past ten years as the “Decade of Mistrust” and suggested that “Americans learned that they shouldn’t believe anyone or anything.” This rise in mistrust seems connected to the rise of bullshit too – and so it felt like a fitting theme for my first … Read more

How To Spot A Fake Viral Video

For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built a reputation out of debunking viral videos and showing what techniques they have used. While you could go frame by frame to see the tricks, the more useful conclusion from … Read more

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more

5 Lessons From The Best Social Media Book You’ve Never Read

I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall … Read more

How To Choose A Great Blogging Platform That Won’t Shut Down After A Year

It can seem like a risky time to think about starting a blog. A mere two weeks after Twitter decided to shut down the blogging platform Posterous (just 10 months after acquiring it), Yahoo announced that they will purchase the popular blogging platform Tumblr for $1.1 Billion. The panic officially seems to be setting in, … Read more

How To Interview Anyone: 5 Lessons From Amazing Interviewers

One of the most popular forms of content creation today is interviews … but great interviews take a lot more than just coming up with a list of questions.  The sad fact is, not everyone who creates interviews to post online is actually good at doing them. So you might wonder, what do the people … Read more

Yahoo's CEO And The Modern Believability Crisis

I don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I did. See, I studied English literature at Emory University in the late 90s. While there, I took exactly two elective classes specifically on Irish literature and as most people who … Read more

What Paulo Coelho Can Teach You About Storytelling & Writing

Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer – Paolo Coelho.  His book The Alchemist is … Read more

10 Big Brand Lessons From The Corporate Social Media Summit

Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at Useful Social Media – and that indeed was the theme of the day as panelists … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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