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It’s finally time! After nearly a year of reading, debating, and curating … we are ready to announce the best non-fiction books of the year that we have selected to include on the 2021 Non-Obvious Book Awards Longlist. Our picks this year span every category of non-fiction, from self-help to investigative journalism to memoirs. For these … Read more
Yesterday was a big day. The biggest movie star in Hollywood released his book. We released ours too. They both have covers featuring commissioned art work from talented African-American artists, but seem very different in every other way. Ours is a work of non-fiction featuring the stories of more than a hundred entrepreneurs, storytellers, educators and activists. Will is … Read more
I live in Virginia. And I voted for the guy who lost. This morning, I received a short email from Terry McAuliffe. On the surface, it was a typical concession email thanking supporters for their efforts and promising to continue to “help move Virginia forward.” What struck me most is what it didn’t say. He didn’t vow to … Read more
Facebook is intentionally profiting off our anger. This week a whistleblower confirmed what many of us have suspected for years. The resulting backlash has been widely covered in the media and calls for more regulation on Facebook have been growing. Yet the one group most directly responsible for institutionalizing Facebook’s perverse engagement-at-all-costs mindset is noticeably silent. Where … Read more
It took me three weeks to write this article. Sometimes you just need a little more time listening before speaking. What I was listening to (and watching), were the 54 conversations we hosted last month as part of our Non-Obvious Beyond Diversity Summit – an event that Chhavi Arya Bhargava and I created (in collaboration with SRC Partners … Read more
Today was hard. Every year, my team and I evaluate hundreds of books to select our winners for the Non-Obvious Book Awards and it’s tough. Judging books and picking winners means that many great books won’t make the list. Still – the ones that do are worth sharing. As part of the program this year, … Read more
The Indian edition of Non-Obvious Megatrends is coming December 10th! I will be working with the team at Penguin Random House India to launch the book in India, with an all-new Foreword and updated new design. Learn more and order your copy here >> This updated edition features endorsements from business legend Ram Charan, @inktalks Founder Lakshmi … Read more
This is not a good day to watch the news. As the votes get cast and counted throughout the United States, it is hard for most of us to resist the temptation to tune into the constant “breaking news” as media pundits engage in minute by minute mostly irrelevant guesswork about who is surging ahead … Read more
This week on the Non-Obvious Insights Show, Dan Pink shares his process behind finding big ideas for his books (and why sometimes he abandons an idea altogether). We also talk about his insights on timing from his book When and his latest research around the science and emotions of regret.
Non-Obvious is my Wall Street Journal bestselling trend series about learning to use the power of curation to transform your business and predict the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company, and the author of six best selling business books including the Wall Street Journal best seller Non-Obvious.
Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.
Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.
He loves the Olympics, actively hates cauliflower and is a proud dad of boys.
For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.
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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
