As Featured In:
Webby
AdAge
HBR
WSJ
Rohit 
Last week I attended a virtual book launch event hosted by a DC-based networking group called Cadre where former Surgeon General Vivek Murthy spoke about his new book Togetherness. The book explores how loneliness is an underappreciated public health epidemic – a particularly relevant topic today at a time when many people have been forced into working isolation … Read more
It’s been a busy week with my last night’s inaugural edition of my new Non-Obvious Virtual Summit which focused on the Future of Learning (watch the replay here). And a double header today with a SXSW Session virtual keynote at Noon EST, followed by another episode of my new Non-Obvious Insights Show (video below). There are some good … Read more
There is a little bit of everything in this week’s email, from robotic dogs enforcing social distancing to jazz hands replacing handshakes. Last week I also started a video show to share my thoughts on these stories as well as giving you an inside look at some of the stories that didn’t make it into … Read more
After writing my weekly email newsletter for just over four years, one of the questions I’m most often asked about is the stories that didn’t make it into my newsletter. I spend hours every week reading and compiling the most fascinating stories to include – but I usually only share around six stories. What about … Read more
Six weeks ago every event got cancelled, postponed or moved to virtual. Like many professional speakers, I started delivering my talks virtually. But taking a 45 minute talk and doing it over Zoom doesn’t work. It’s too long, tech gets in the way and it just feels boring. I knew I had to get better … Read more
For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know they are far ahead of their industry. Over the past month as our entire culture has been upended by the arrival of the COVID-19 virus, one of positive side effects … Read more
With the concerns about a global health pandemic, the necessity of shifting more events and meetings to be virtual is on everyone’s mind. There’s only one problem: most of us have spent too much time in virtual meetings that are a waste of time. I should know, I’ve probably spoken or participated in well over … Read more
Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary work, and the inspiration for the team at the Abundant Future Institute to seek out 50 top futurists to each contribute a chapter to a book celebrating Toffler’s vision and … Read more
Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take a look at some of the Super Bowl marketing strategies behind the ads from this year’s big game and see which ones were the biggest winners and losers. For longtime … Read more
Earlier this week I sent the 200th edition of my weekly Non-Obvious Insights email and my book Non-Obvious Megatrends just launched on Tuesday so there is lots happening this week! Thank you to everyone who has already bought the book and shared their review. Last night I found out with hit #1 in about fifteen categories on … Read more
Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
Rohit is the author of 9 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
