
24 2025 July
The Coming GLP-1 Buying Shift That’s Causing Brands to Panic
The big story of GLP-1 medications has routinely been about weight loss, obesity and expanded usages beyond its original classification as a way to manage...
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06 2024 December
The Top 12 Trends from Non-Fiction Books Published in 2024
This week is the first announcement for our annual Non-Obvious Book Awards and we just published our list of the Top 100 books of the year...
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18 2024 November
Why Do So Many Companies Want People Back in The Office Now?
The future of work is hybrid. If there was one prediction I heard most often about the workplace coming out of the pandemic, this was...
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11 2024 November
Pet Cloning Isn’t the Future … It’s Already Happening, With A Long Waiting List
The promise is simple: your pet can live as long as you. Or, at least, a version of your pet thanks to the largest commercial pet cloning company who...
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18 2024 April
Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend
Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities...
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02 2024 February
How the “TikTok Voice” Could Help You Be a Better Communicator
Uptalk. It’s the vocal quirk that makes every sentence sound like a question and it’s something you are regularly taught to avoid. It’s also a...
Read Now21 2023 September
The Inevitability of AI Trip Planners
A few months ago, I was planning a trip to Croatia and approached a few online travel agents offering a customized holiday itinerary. I took...
Read Now12 2020 February
What You Can Learn From 50 Top Futurists About The World To Come
Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary...
Read Now17 2020 January
Ten Stories About Non-Obvious Megatrends You Should Read
Earlier this week I sent the 200th edition of my weekly Non-Obvious Insights email and my book Non-Obvious Megatrends just launched on Tuesday so there is lots...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now13 2018 December
The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...
Read Now07 2017 November
What I Learned By Predicting Trends For 8 Years (And Almost Becoming A Futurist)
I have often resisted describing myself as a futurist. To me, a futurist was someone who offered an ambitious prediction of the far future —...
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