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post thumbnail for The Coming GLP-1 Buying Shift That’s Causing Brands to Panic

24 2025 July

The Coming GLP-1 Buying Shift That’s Causing Brands to Panic

The big story of GLP-1 medications has routinely been about weight loss, obesity and expanded usages beyond its original classification as a way to manage...

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post thumbnail for The Top 12 Trends from Non-Fiction Books Published in 2024

06 2024 December

The Top 12 Trends from Non-Fiction Books Published in 2024

This week is the first announcement for our annual Non-Obvious Book Awards and we just published our list of the Top 100 books of the year...

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post thumbnail for Why Do So Many Companies Want People Back in The Office Now?

18 2024 November

Why Do So Many Companies Want People Back in The Office Now?

The future of work is hybrid. If there was one prediction I heard most often about the workplace coming out of the pandemic, this was...

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post thumbnail for Pet Cloning Isn’t the Future … It’s Already Happening, With A Long Waiting List

11 2024 November

Pet Cloning Isn’t the Future … It’s Already Happening, With A Long Waiting List

The promise is simple: your pet can live as long as you. Or, at least, a version of your pet thanks to the largest commercial pet cloning company who...

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post thumbnail for Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend

18 2024 April

Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend

Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities...

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post thumbnail for How the “TikTok Voice” Could Help You Be a Better Communicator

02 2024 February

How the “TikTok Voice” Could Help You Be a Better Communicator

Uptalk. It’s the vocal quirk that makes every sentence sound like a question and it’s something you are regularly taught to avoid. It’s also a...

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post thumbnail for The Inevitability of AI Trip Planners

21 2023 September

The Inevitability of AI Trip Planners

A few months ago, I was planning a trip to Croatia and approached a few online travel agents offering a customized holiday itinerary. I took...

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post thumbnail for 7 Trends Shaping the World In 2022

01 2022 January

post thumbnail for What You Can Learn From 50 Top Futurists About The World To Come

12 2020 February

What You Can Learn From 50 Top Futurists About The World To Come

Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary...

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post thumbnail for Ten Stories About Non-Obvious Megatrends You Should Read

17 2020 January

Ten Stories About Non-Obvious Megatrends You Should Read

Earlier this week I sent the 200th edition of my weekly Non-Obvious Insights email and my book Non-Obvious Megatrends just launched on Tuesday so there is lots...

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post thumbnail for 5 Non-Obvious Megatrends Changing Our World In 2020

26 2019 December

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

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post thumbnail for The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

13 2018 December

The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...

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post thumbnail for What I Learned By Predicting Trends For 8 Years (And Almost Becoming A Futurist)

07 2017 November

What I Learned By Predicting Trends For 8 Years (And Almost Becoming A Futurist)

I have often resisted describing myself as a futurist. To me, a futurist was someone who offered an ambitious prediction of the far future —...

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