As Featured In:
Webby
AdAge
HBR
WSJ
Four years ago, with much fanfare (and budget), a platform called Quibi emerged with the promise that people would watch short vertical episodic shows and that would be the future of entertainment. Then, despite their $1.75 billion funding, they crashed and burned. Around the same time, TikTok was just starting to take off. Since then, the growth … Read more
As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out and engaging in a bit of consumerism yourself to get deals, buy gifts and spend some money on things you probably don’t need. In advance, I’d like to recommend picking … Read more
For every new video we see on social media about a miracle remedy, there’s a medical professional who is generally suffering in silence watching the misinformation baked into many of these supposed “cures.” The effects of some can be relatively innocent, like suffering through drinking more glasses of celery juice than necessary. Other online health … Read more
Alchemist restaurant in Copenhagen is the creation of famous Danish chef Rasmus Munk. Like many similarly exclusive Michelin-star worthy dining experiences, there’s a 10,000-person waiting list for a spot at Alchemist and the meal itself will run you $800 per person for 40+ inventive courses. What’s different about this experience is just how committed he … Read more
Lobster is considered a luxury food today, with high prices to prove it, but it wasn’t always this way. Lobster was once cheap and plentiful, and seen as a poor man’s food. Its evolution to our tables and its prestige are largely thanks to the combined efforts of chefs and marketers. Today there is a large … Read more
Anyone who follows the Olympics knows there are some media narratives that happen every four years and always turn out the same. There are myths and then reality. Since so many people ask me about those stories, I built my own list over the years. For your entertainment, I thought I’d share them. I could go and … Read more
What if you set out to make a new friend and gave yourself 30 days to make it happen? That’s the intriguing challenge that forms the backdrop for an article from this month’s issue of Esquire magazine where journalist Kelly Stout tries everything from taking a mommy and me swimming class to signing onto the “Bumble for … Read more
It’s the summer and when it comes to reading, for many people that means reading fiction … so this week I’m shifting my book recommendations to a different genre. My two picks this week came out within a month of each other back in 2022 and may seem similar based on their titles but are … Read more
The birthday of a nation is a perfect moment to celebrate heroes and the American hero I pick to honor on this 4th of July is Gilbert Grosvenor.While his name might be unfamiliar, the brand his family has managed for more than a century has left a large, yellow-bordered mark on the world. The National … Read more
Earlier this year Noland Arbaugh became the first patient to receive a brain-computer chip implanted by Elon Musk’s startup Neuralink after a diving accident left him paralyzed. Aside from being able to move a cursor with his mind now, he recently told podcaster Joe Rogan that the implant has also given him near superhuman reflexes in a handful of … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
