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The Non-Obvious Insights Show – Episode #234

The show where we curate the most interesting and underappreciated stories of the week. On this week’s episode, we’ll be talking about Gucci’s $10,000 virtual dress, the return of the NFL and the entertaining future of fundraising and much more! Stories in this week’s episode: https://time.com/5881265/story-behind-time-new-american-revolution-cover/ https://adage.com/article/sports/fantasy-football-leagues-and-advertisers-vie-attract-fans-and-each-other/2277136 https://adage.com/article/cmo-strategy/week-ahead-nfl-season-kicks-and-adcolor-goes-virtual/2278711 https://www.fastcompany.com/90546878/would-you-spend-10000-on-a-virtual-dress-gucci-is-betting-on-it https://blogs.microsoft.com/on-the-issues/2020/09/01/disinformation-deepfakes-newsguard-video-authenticator/ https://thewalrus.ca/how-algorithms-are-changing-what-we-read-online/ https://www.anthropology-news.org/index.php/2020/07/15/articulating-anthropologys-value-to-business/ https://www.fastcompany.com/90544916/selena-gomezs-new-beauty-brand-wants-you-to-know-you-dont-need-makeup https://www.nytimes.com/2020/09/05/opinion/sunday/coronavirus-college-admissions.html https://www.nea.org/advocating-for-change/new-from-nea/how-innovative-educators-are-engaging-students-online … Read more

The LA Olympic Committee Helps Fans Dream of 2028 at the Perfect Time

The first time I saw Izzy, I knew he was a mistake. I was living in Atlanta and it was sometime before the 1996 Olympic Games. I hadn’t even graduated from college or taken any of my marketing classes … but I had a gut reaction that the mascot officially named “Whatizit” and nicknamed Izzy was … Read more

The Non-Obvious Insights Show – Episode #233

This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get a promotion, a conversation with Silicon Valley’s last ethical thinker and how a Japanese rock star and Lady Gaga are showing us the future of virtual performances. This Week’s Stories: … Read more

The Non-Obvious Insights Show – Episode #232

In this episode, we talk about … Why the Republican National Convention was a flop (read the full article) The biggest secret about competing on Masterchef How magic helps introduce pioneering technology Empathetic cars that can cure your road rage The debate about whether New York is dead forever Why your next health screening may … Read more

8 Things You Can Learn From Both U.S. Political Conventions About Persuasion

Over the past two weeks, I actively watched both the Republican and Democratic Political Conventions and actively ignored the mostly useless commentary from cable news political pundits. My aim was to hear and experience the original talks and segments from both conventions without the biased real-time analysis. I was watching not only the live and … Read more

Branding Lessons From the Shady History of the Oreo Cookie

I love a good branding story and the history of the Oreo cookie has plenty of fascinating hooks. The story starts with two feuding brothers, Joseph and Jacob Loose, who ran competing bakeries that came up with two cookies that were essentially the same: the Hydrox and the Oreo. For years the Hydrox dominated, until the 1950s when … Read more

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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