As Featured In:
Webby
AdAge
HBR
WSJ
Rohit 
This past weekend the Sunday Review from the New York Times declared the past ten years as the “Decade of Mistrust” and suggested that “Americans learned that they shouldn’t believe anyone or anything.” This rise in mistrust seems connected to the rise of bullshit too – and so it felt like a fitting theme for my first … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
Every week this theme of how to make technology more human seems to resurface in a slightly different way. Last week, a story about some new research from legendary neurologist and author Antonio Damasio caught my eye with an unusual thesis: robots could be more resilient and valuable to humanity if they had a sense of self-preservation. … Read more
In one of the most expensive countries for tourists, one hotel has a novel idea – stay with them and agree to live stream your stay and you can pay just $1 per night. The idea has been popular among young people wanting to travel to Fukuoka and willing to trade their privacy for a … Read more
India has some baggage when it comes to women with curly hair: “The Indian ideal for beauty prizes long, straight hair. For the most part, curly hair is considered ugly, unnatural and indicative of women likely to cause trouble and break rules.” An entrepreneur named Asha Barrack is trying to change these stereotypes and inviting … Read more
It would have been hard for you to miss the launch of Disney’s new streaming service, which reportedly already passed 10 million subscribers just a day into launch and already inspired Netflix to announce new partnerships. Of the many articles about the launch, here were three that I found particularly interesting … Dated content may come … Read more
Alexa has officially been around for five years, and this article asks a good question: why hasn’t she improved? The pitch from Amazon was that Alexa would always be listening, and always improving. Half a decade later, she seems no smarter than when we first got her. In our house Alexa does little more than … Read more
Scientists are experimenting with plastic-eating bacteria and people are worried. We know ocean plastic is a problem, but is unleashing a bacteria that could eat it really a good idea? What if it eats what it isn’t supposed to? It turns out the real promise of this tech isn’t dropping it into the ocean to let it … Read more
As the health risks of vaping increasingly come to light, some people are literally throwing their juuls out of windows just to quit. Vaping had been soaring in popularity as recently as earlier this year, but several media reports about the adverse health implications of vaping have burst that bubble. This was a product that got popularized … Read more
I remember being a new dad and working full time at a marketing agency. Like any working parent, I struggled to find a balance. This week a parenting site called DaddiLife conducted a survey of 2000 working millennial dads in the UK and found that companies are falling far short in giving dads the flexibility … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
