The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Why You Shouldn’t Panic About Plastic-Eating Bacteria (Or Anything Else)

Scientists are experimenting with plastic-eating bacteria and people are worried. We know ocean plastic is a problem, but is unleashing a bacteria that could eat it really a good idea? What if it eats what it isn’t supposed to? It turns out the real promise of this tech isn’t dropping it into the ocean to let it eat plastic bottles. Instead, it could make recycling easier and more profitable – creating a desperately needed better financial incentive for companies and people to recycle now that China has stopped taking the world’s trash

The larger point is, when the headlines offer up a story that seems to be worthy of outrage or panic or at least concern — it’s up to us (and you!) to dig a bit deeper, read a bit more and perhaps panic a bit less. When you do, you’ll probably uncover the real story, and reserve your outrage for when it really matters.

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message