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Alexa Is Five Years Old, So Why Does She Still Suck?

Alexa has officially been around for five years, and this article asks a good question: why hasn’t she improved? The pitch from Amazon was that Alexa would always be listening, and always improving. Half a decade later, she seems no smarter than when we first got her. In our house Alexa does little more than set timers and remind me how much the Redskins lost by every week. What was magical five years ago, today has become ordinary. As the article notes, it’s time for Amazon to step up.

Yet the flip side of the argument is, perhaps the goal of this initial wave of Alexa-enabled devices was never really to do much more than introduce and get consumers comfortable with the idea of having a listening device in their homes. After all, the data Alexa gets from listening to us is arguably far more valuable than the service we are getting. And this seems unlikely to change in the foreseeable future.

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A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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