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post thumbnail for 3 Marketing Lessons From The Minions Movie

10 2022 July

3 Marketing Lessons From The Minions Movie

Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...

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post thumbnail for 5 Non-Obvious Megatrends Changing Our World In 2020

26 2019 December

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

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post thumbnail for 6 Marketing Lessons From Ed Sheeran

12 2019 July

6 Marketing Lessons From Ed Sheeran

There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time:...

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post thumbnail for The Real Reason Influencers Make So Much Money

18 2019 February

The Real Reason Influencers Make So Much Money

Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the...

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post thumbnail for The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

13 2018 December

The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...

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post thumbnail for Victorinox and How To Use Powerfully Ordinary Videos For Marketing

10 2018 August

Victorinox and How To Use Powerfully Ordinary Videos For Marketing

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...

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post thumbnail for How Hot Dog Water Became The Hottest New Health Drink In America

29 2018 June

How Hot Dog Water Became The Hottest New Health Drink In America

Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would...

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post thumbnail for How To Break Up With Your Bank Over Ethical Differences

09 2017 August

How To Break Up With Your Bank Over Ethical Differences

In a perfect example of Passive Loyalty (a 2017 trend from Non-Obvious), this article on discusses how to break up with your bank. While changing banks is notoriously...

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post thumbnail for 15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

09 2016 December

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...

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post thumbnail for Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal

04 2016 March

Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...

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post thumbnail for What Coke Can Teach McDonald’s About Love

18 2015 February

What Coke Can Teach McDonald’s About Love

I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin'” instead of cash. Any marketer should.  It’s...

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post thumbnail for The Underappreciated Brilliance Of The Helpful Honda Campaign

07 2014 July

The Underappreciated Brilliance Of The Helpful Honda Campaign

In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers...

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post thumbnail for What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing

27 2013 August

What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing

This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....

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