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How Ultra-Niche Phones Are Going Tiny, Rugged and Bringing Back Keyboards

Each time a “game-changing” new mobile phone is announced with a camera that has incrementally more megapixels, it sparks another moment of tech envy. Every few months we are forced to regret the decision to buy our own inferior phones that seem nowhere near as awesome as the new one that makes our previous version … Read more

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more

Samsung’s Quiet Innovation, Men’s Makeup and Why Long-Term Space Missions Might Need Funny Astronauts | Non-Obvious Insights 02.21.19

Samsung’s Quiet Innovation That Everyone Ignored This week Samsung launched the world’s first folding phone. They also defied Apple and Google by keeping the 3.5mm headphone jack. This seemingly insignificant choice might be the cleverest part of the entire launch. Sometimes the most “innovative” thing you can do is deciding what NOT to change.  Scientists Find … Read more

Pokemon Go Isn’t Dead … It’s Quietly Dominating

Pokemon_Go

A little over two years ago, Pokemon Go was everywhere. People walked down the street glued to their phones. And then one day it all seemed to stop. Yet as this article from WIRED explores, the game is still dominating. Who is still playing? As writer Brian Barrett notes: “The game attracts proportionally more older … Read more

Selfie Medicine, Luxury Marketing And How To Get Paid To Watch Netflix

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This week my story picks range from exploring the future of luxury marketing and healthcare to addictive game design to the world of people who are paid to watch Netflix content. I have to admit, the one about the Netflix content taggers did intrigue me – as I never really thought about how all of … Read more

Why One Reporter Won’t Be Getting The iPhone X

In the first Night at the Museum film, the hero invents a “snapper” device to control your lights, but it loses to the “clapper” because clapping is easier. Simplicity doesn’t seem to be winning at Apple. Plugging in headphones is easier than finding and pairing wireless ear buds. Using TouchID is easier than FaceID. The new fast … Read more

Can Artificial Intelligence Help Measure Food By Its Ingredients?

We already have Artificial Intelligence using features like facial recognition to personalize experiences for us, but this story about “AI Gastronomy” looks forward to a future where we might be able to reverse engineer many things about food simply from relying on AI to recognize and measure ingredients. This could allow us to “scan” the … Read more

Your Next Camera Will Retouch Your Pictures While You Take Them

Starting with a set of 5,000 images that were retouched by five different photographers, Google and MIT built an algorithm that can automatically retouch a photo WHILE you take it. In a world already filled with “photoshopped” images which distort reality, advancements like this have the potential to further blur the line between real and … Read more

Fender Uses eLearning To Help Guitarists Not Give Up So Easily

For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to try and keep your passion for the guitar alive. In a perfectly strategic new move, the brand is launching an eLearning platform with videos to help people more easily learn … Read more

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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