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How Ultra-Niche Phones Are Going Tiny, Rugged and Bringing Back Keyboards

Each time a “game-changing” new mobile phone is announced with a camera that has incrementally more megapixels, it sparks another moment of tech envy. Every few months we are forced to regret the decision to buy our own inferior phones that seem nowhere near as awesome as the new one that makes our previous version obsolete. But what about those people who want something besides the best HD camera and screen resolution with a sub-par phone?

It turns out there may be a market for more unusual phones after all.

For the past few years, a small Chinese phone maker named Unihertz has been offering unusual niche phones. Their Titan model is like an old-school Blackberry with a full keyboard. The 4-inch Atom XL is small and rugged, built to survive some serious punishment. And their latest phone, called the Jelly, is currently up on Kickstarter and has a tiny three-inch screen and a brilliant backer video that spotlights some more unusual benefits of the tiny phone, including IR support to use it as a TV remote, two SIM card slots (so you can use it when you eventually get to travel internationally again), and a low price so they can position it as your backup phone. Clearly it’s working – they already passed half a million dollars in backers.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

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Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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