A little over two years ago, Pokemon Go was everywhere. People walked down the street glued to their phones. And then one day it all seemed to stop. Yet as this article from WIRED explores, the game is still dominating. Who is still playing? As writer Brian Barrett notes: “The game attracts proportionally more older people and more women than its peers—and in fact can credit much of its initial success to enthusiasts who otherwise wouldn’t be playing anything at all.” The entire story is a perfect reminder that sometimes you never know what is on other people’s minds … or on their phones.
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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company, and the author of six best selling business books including the Wall Street Journal best seller Non-Obvious.