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Be More Interesting Since 2004.

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Apr 16

The Beautiful and Destructive Potential of Using VR on Prisoners in Jail

This week there were a few stories of questionably ethical uses for virtual reality headsets that raised some new questions about how it can and...
Read More about The Beautiful and Destructive Potential of Using VR on Prisoners in Jail

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Apr 16

The Beautiful and Destructive Potential of Using VR on Prisoners in Jail

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The Non-Obvious Book of the Week: The Sibling Effect by Jeffrey Kluger

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“The Last Pot” Exhibit Reimagines Funeral Urns for Milan Design Week

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How “Chrono-Nutrition” Could Use Metabolism Science to Change When We Eat Anything

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Apr 10

The Backstory of How Dubai’s Museum of the Future Was Imagined Is Worth Reading

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Apr 08

The Non-Obvious Book of the Week: Imaginable by Jane McGonigal

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Apr 07

How NFL’s New 8k “Hawk Eye” Cameras Offer an Interesting Model for Truth and Verification

April Fools
Apr 04

The Sad Retreat of April Fool’s Day and What It Reveals About Our Culture

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Apr 03

Artificial Naps, Precognitive Dreams and the Evolving Science of Sleep

Rimova
Apr 02

Rimowa Sells Old, Beat-Up Suitcases and Demand Is Off the Charts

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Apr 01

The Non-Obvious Book of the Week: Who Is Government? by Michael Lewis

Mar a Lago accord
Mar 31

The Wild Theory of the “Mar-a-Lago Accord” That Aims to Explain Everything Trump Is Doing

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Beautiful and Destructive Potential of Using VR on Prisoners in Jail

April 16, 2025

The Non-Obvious Book of the Week: The Sibling Effect by Jeffrey Kluger

April 15, 2025

“The Last Pot” Exhibit Reimagines Funeral Urns for Milan Design Week

April 14, 2025

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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