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There’s an apple variety coming to a grocery store near you called Sunpunch that has been twenty-five years in the making. Apples are among the most durable of all fruit, with a stability far beyond almost any...
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How It All Started
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
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Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world.
© 2026 Rohit Bhargava. Washington DC.
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