The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

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Since 2004.

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Chinese typewriter

After More Than Half a Century, Obscure Chinese Typewriter Gets Rediscovered

Met Gala

The Irrelevantly Entertaining Details of the Met Gala Are Hard to Miss … Or Care About

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What One Man’s T-Shirt Test Says About Sustainability

Price of Michelin

Virginia State Exposes What It Costs to Be in the Michelin Guide

NOBW_Algorithm

The Non-Obvious Book of the Week: The Algorithm by Hilke Schellmann

Froot Loops

The Dangerous Stupidity of “Doing Your Own Research”

Nike backlash

Why the Nike Backlash May Be Just the Beginning

UAE uses AI to write lesgislation

UAE Becomes First Region to Experiment with Using AI to Write New Laws

polite to AI

Should You Be Polite to Chatbots? Research Says Yes. Sam Altman Says It Costs Millions in “Wasted” Computing Power

NOBW_True or False

The Non-Obvious Book of the Week: True or False by Cindy L. Otis

Johnny Walker lightest bottle

Inside the Marketing Savvy of the World’s Lightest Whiskey Bottle

Blue marble

Earth Day, Environmental Hostility and The Blue Marble 50 Years Later

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

After More Than Half a Century, Obscure Chinese Typewriter Gets Rediscovered

The Irrelevantly Entertaining Details of the Met Gala Are Hard to Miss … Or Care About

What One Man’s T-Shirt Test Says About Sustainability

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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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