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30 2025 December
The Quantified Uselessness of the AI-Generated Year in Review
There’s a special kind of uselessness amplified by AI that’s probably surrounding you right now: the year in review. The idea wasn’t a bad one....
Read Now26 2025 December
The Season of Curated Recaps Is Here, With CES Around the Corner
Imagine eye drops that temporarily correct your vision. Or ear buds that transform how you sleep. Or a new type of wood that has the...
Read Now23 2025 December
How To Create an Obvious Christmas Song in 4 Easy Steps
If the songs and movies all around this December are feeling formulaic, that’s because they are … a fact perfectly brought to life in this...
Read Now19 2025 December
Why Australia’s Ban on Social Media for Kids Under 16 Isn’t Pointless
Tech-savvy kids born in the mobile generation have lots of ways of circumventing just about any rule you put in front of them. Last week,...
Read Now18 2025 December
The Non-Obvious Book Awards Winners Announced!
Another year of picks and a recap of our favorite 15 books of the year, all the books on the Longlist, our selections for the...
Read Now16 2025 December
The Non-Obvious Book of the Week: Four Lost Cities by Annalee Newitz
The rise and fall of cities is a fascinating thing, when you can look back at them with a historical view. That’s the idea at...
Read Now15 2025 December
The Recent Chanel Subway Show Is Typically Unapproachable, But Masterful Storytelling
The theatricality was on full display for Chanel’s annual Métiers d’Art show as they took over a decommissioned New York Subway station subway station beneath Bowery on...
Read Now11 2025 December
Apple Finds the Wrong Way to Measure Innovation
The iPhone Air is a sales disaster with some media outlets reporting “virtually no demand.” The latest Samsung S25 is also facing disappointing sales results....
Read Now10 2025 December
The AI Data War in Retail Is Just Getting Started. Lessons from Black Friday …
The last two weeks were the biggest sales week for many online retailers as the Black Friday and Cyber Monday deals all took over. I...
Read Now09 2025 December
The Non-Obvious Book Awards Longlist Announcement …
After months of deliberation, entries and reading – our team has selected the Top 100 Non-Fiction books of 2025. You can see the full list...
Read Now08 2025 December
How the Breakers Might Make Everything Better … Just After They Destroy It
Back in the year 2000, I remember driving to a client meeting on the streets of Sydney and sitting in the car outside their office...
Read Now05 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 9. Lego Star...
Read Now04 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 7. Delayed Gratification...
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