06 2026 May
The Best Sports Sponsorship of the Year Is All About Saving Your Nipples?
Here’s a metric that more marketers should use for judging a great sponsorship: it is something that no other brand could possibly do. This latest...
Read Now21 2026 January
The Unexpected Problem With E-Bikes Might Start with the Name
The dangers of e-bikes are starting to get more attention. Crashes involving these bikes are more serious, have a higher likelihood of fatality and are...
Read Now02 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 3. The U.S....
Read Now03 2025 November
The Personal Exoskeletons Are Coming—Here’s What It Means
Nike just announced a groundbreaking new sneaker that includes an advanced exoskeleton to make walking and running easier. It’s essentially a bionic shoe. The upside...
Read Now05 2025 May
The Dangerous Stupidity of “Doing Your Own Research”
In a recent interview, Health Secretary Robert F. Kennedy Jr. suggested that parents of newborn babies should do their own research before vaccinating their babies. Here’s the...
Read Now11 2025 April
How “Chrono-Nutrition” Could Use Metabolism Science to Change When We Eat Anything
If there is an optimal time to eat a particular type of food, then there are suboptimal times to have it too. The problem is,...
Read Now03 2025 April
Artificial Naps, Precognitive Dreams and the Evolving Science of Sleep
What if you could get the restful benefits of taking a nap without actually taking a nap? Researchers studying the health effects of “power naps”...
Read Now10 2025 March
How a Pharma Ad Ban Could Shift the Landscape of Television Advertising
The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the...
Read Now28 2024 November
A Major Reinvention of Food Policy May Be Coming. Is That Good News?
Activists and consumers who believe food regulations in the U.S. need to be overhauled are getting excited right now. The recent media spotlight has been...
Read Now01 2024 November
The End of the Diet Industry May Be Here
Oprah Winfrey stepped down from the board of Weight Watchers, ending her longtime affiliation with the brand. If you’re looking for a bellwether to judge the future...
Read Now01 2024 October
The Non-Obvious Book of the Week: “Dead Wrong” by Dr. Geeta Nayyar
For every new video we see on social media about a miracle remedy, there’s a medical professional who is generally suffering in silence watching the...
Read Now16 2024 September
This London-based Pharmacy Prescribes Poetry as Treatment
For those of us who love poetry, it really can lift your mood or shift your perspective in a way other written words can’t. Now...
Read Now20 2024 June
Psychedelic Treatment for PTSD Sees a Setback with FDA Rejection
Despite years of promising results with using psychedelic treatments to help people with conditions such as depression or PTSD, the treatment finally saw its day...
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