28 2025 July
How AI Is Exposing the Idiocy of Influencer Marketing
Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a firestorm of stories about how she is the...
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11 2025 July
Season 5 of the Non-Obvious Show Podcast Is Now Live!
Over the past six months I’ve been recording conversations with people whose books and body of work I find most fascinating. Earlier this week I’m...
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13 2025 June
The Secret of Optimism and the New Peruvian Airport
Earlier this week when I arrived in Lima, it was in their brand new airport that is less than two weeks old. People in the city had...
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04 2025 June
The Emerging Future of Radio
Radio, and its future, are front and center right now in a lot of conversations. There’s the recent news that NPR is suing the Trump...
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30 2025 May
The Campaign to Stop the Spread of Fake Media – PSAi
The best strategy to fight back against the rise of fake media is prioritizing media literacy training for adults and kids. This past week to...
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14 2025 May
What You Can Learn from a Tragically Predictable Kanye West Interview
Kanye West agreed to do a sit-down interview with talk show host Piers Morgan. It didn’t go well. Initially I watched the full 17-minute video,...
Read Now29 2025 April
The Non-Obvious Book of the Week: True or False by Cindy L. Otis
This wonderfully useful book written by former CIA analyst Cindy L. Otis is actually meant for young adults to teach them about how to spot...
Read Now28 2025 April
Inside the Marketing Savvy of the World’s Lightest Whiskey Bottle
Claiming that a product is the world’s most ___________ is the most common marketing gateway to empty hyperbole that is sure to inspire plenty of...
Read Now10 2025 March
How a Pharma Ad Ban Could Shift the Landscape of Television Advertising
The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the...
Read Now14 2025 January
The Non-Obvious Media Platform of the Week: Shelly Palmer Blog
Rather than sharing a book recommendation this week, I wanted to switch it up and share a media source that’s particularly timely right now. If...
Read Now08 2024 November
The One Marketing Change That Could Help Save Journalism
The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is...
Read Now03 2024 October
The Surprising Appeal of the Lovable Loser
The Chicago White Sox are having a historically bad season. Like, a season that could be the worst in the history of baseball. It’s so...
Read Now12 2024 September
How To Get Hated by AI … and How to Get Someone to Fix It
Reporter Kevin Roose is dealing with a unique problem … AI chatbots hate him. It’s all thanks to an article he wrote back in February...
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