08 2026 June
The Most Powerful Silent Keynote in History
Last month at the Hay Festival, author Sarah Wynn-Williams was invited to keynote and then sat in her chair and didn’t say a word. It wasn’t...
Read Now29 2026 May
The Most Depressing Museum in the World Has a Message to Share
I’ve been to my fair share of depressing museums. The Holocaust museums in LA and DC and parts of the African American Museum in DC...
Read Now20 2026 May
Meta’s Big Self-Inflicted Problem
This past week, Mark Zuckerberg announced that Meta will be offering “completely private” encrypted chat for users. That sounds like great news. The problem is in the...
Read Now29 2026 April
What If the Biggest Threat to Human Thinking Isn’t AI?
Most conversations about the future threat to human reasoning start and end with artificial intelligence. That misses a big threat that’s finally getting more attention:...
Read Now16 2026 April
Four Brilliant Marketing Stories from the Coachella Festival
It’s the middle of the “consumer wonderland” of The Coachella Valley Music and Arts Festival, the desert experience drawing over 125,000 visitors annually across two...
Read Now09 2026 April
3 Big Reasons That Local News Day (Today!) Should Matter to You
Today is the first annual Local News Day in the US (April 9th) and Non-Obvious Company is signed on as a partner and supporter. If you’re a longtime...
Read Now08 2026 April
The Future of Sports & Live Broadcasts Is In “Alterna-casts”
I used to love listening to football games on the local radio. Unlike the national broadcasts for NFL games, the hosts on the radio were...
Read Now19 2026 February
What If You Could Sue Someone for a Lack of Ethics?
Mark Zuckerberg is now standing trial for Meta’s role in making social media addictive and actively choosing to harm teenagers, or at the very least ignoring the...
Read Now22 2026 January
Social Media Followers Have Never Mattered Less
There’s a mind-bending conclusion that many social media industry analysts are now exploring: your follower count doesn’t matter. According to a recent article in TechCrunch,...
Read Now19 2025 December
Why Australia’s Ban on Social Media for Kids Under 16 Isn’t Pointless
Tech-savvy kids born in the mobile generation have lots of ways of circumventing just about any rule you put in front of them. Last week,...
Read Now04 2025 December
The 2025 Non-Obvious Holiday Gift Guide
Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year. 7. Delayed Gratification...
Read Now19 2025 November
The Sad Shutdown of Teen Vogue
I wasn’t supposed to be a fan of this magazine. Yet for the last decade, I would talk about it on stage, subscribe to their...
Read Now10 2025 November
Adobe Is Rolling Out Emotion Mixers Where AI Can Shift the Tone of Voice Overs
At the Adobe MAX Creative event last week, WIRED reported on several enhancements to audio editing that are likely to be coming soon inside of Adobe products....
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