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There is a moment in Katy Perry’s new video for “Woman’s World” where she sticks a gas pump into her backside and turns the clock backward to a 2010s era pop video that had Rolling Stone magazine offering some heavy criticism: “rarely has someone so misread the room.” For her part, Perry defended her video suggesting … Read more
The idea of vegan beauty products is undeniably appealing for many people. Products that are sourced without animal byproducts are supposedly more natural, better for the environment and healthier for you. It’s one of the reasons why more than 86% of consumers say that they want more vegan beauty products. Yet in beauty, just like in … Read more
This past Mother’s Day one recurring story was about the impact that motherhood has on the careers of women. One survey found that two-thirds of new mothers have considered leaving the workforce due to the cost and stress of childcare. Many others leave the workforce by choice to be at home for their kid(s).Regardless of their reasons, … Read more
This week, the “world’s first Miss AI” digital beauty contest was announced with $5000 prize awarded based on beauty and skill using AI tools. One tech expert predicted that the AI girlfriend industry could hit $1B in revenue soon despite multiple reports of how the creators of these digital companions may be hoarding your private data. While these issues could … Read more
European telecommunications giant Deutsche Telekom launched a campaign using deepfakes to scare parents into being more careful about what they share online. The effort is meant to illustrate the dangers of “sharenting” (parents oversharing photos of their kids online). The video showcased is a disturbing imagined future where kids are suffering from identity theft, exploitation and … Read more
When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good strategy to rely on the vapid commentary of social media influencers enjoying an all-expenses paid junket to your headquarters China. This week, retail giant Shein created their own predictable self-imposed controversy when … Read more
The path to a more equitable world means making it better for boys and for girls, not letting boys fall behind in school or otherwise. We all need to work together to create better men while removing the longstanding barriers to success for women.
If you are a professional woman, do you identify with this idea of “leaning in” as the right way to build your career, or do you feel that this expectation that it is your responsibility to assert yourself underestimates the cultural and institutional barriers that stand in your way?
Last year I went to Japan for the first time and experienced the inescapable presence of “Kawaii” culture. It is a word that describes the overwhelming cuteness of icons, mascots and media that focus on pastel colors, large rounded imagery and anime characters with big eyes and (often) short skirts. In many cases, it overlaps … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
