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The Rise of Anti-Vegan Beauty

Anti vegan beauty

The idea of vegan beauty products is undeniably appealing for many people. Products that are sourced without animal byproducts are supposedly more natural, better for the environment and healthier for you. It’s one of the reasons why more than 86% of consumers say that they want more vegan beauty products. Yet in beauty, just like in … Read more

Momternships and How to Fight the “Motherhood Penalty”

Momternships and How To Fight the “Motherhood Penalty”

This past Mother’s Day one recurring story was about the impact that motherhood has on the careers of women. One survey found that two-thirds of new mothers have considered leaving the workforce due to the cost and stress of childcare. Many others leave the workforce by choice to be at home for their kid(s).Regardless of their reasons, … Read more

AI Disproportionately Affects Women. We All Need to Fight Back.

AI Beauty Pageant

This week, the “world’s first Miss AI” digital beauty contest was announced with $5000 prize awarded based on beauty and skill using AI tools. One tech expert predicted that the AI girlfriend industry could hit $1B in revenue soon despite multiple reports of how the creators of these digital companions may be hoarding your private data. While these issues could … Read more

The Dark Side of “Sharenting” (And Why You Should Avoid Posting About Your Kids On Social Media)

European telecommunications giant Deutsche Telekom launched a campaign using deepfakes to scare parents into being more careful about what they share online. The effort is meant to illustrate the dangers of “sharenting” (parents oversharing photos of their kids online). The video showcased is a disturbing imagined future where kids are suffering from identity theft, exploitation and … Read more

When Influencer Marketing Goes Predictably Wrong

When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good strategy to rely on the vapid commentary of social media influencers enjoying an all-expenses paid junket to your headquarters China. This week, retail giant Shein created their own predictable self-imposed controversy when … Read more

Understanding the Woman-Led Backlash Against the “Lean In” Movement

If you are a professional woman, do you identify with this idea of “leaning in” as the right way to build your career, or do you feel that this expectation that it is your responsibility to assert yourself underestimates the cultural and institutional barriers that stand in your way?

How Japan’s “Culture of Cute” Traps Japanese Women

Last year I went to Japan for the first time and experienced the inescapable presence of “Kawaii” culture. It is a word that describes the overwhelming cuteness of icons, mascots and media that focus on pastel colors, large rounded imagery and anime characters with big eyes and (often) short skirts. In many cases, it overlaps … Read more

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more

Inside India’s First Brand For Curly Haired Women

India has some baggage when it comes to women with curly hair: “The Indian ideal for beauty prizes long, straight hair. For the most part, curly hair is considered ugly, unnatural and indicative of women likely to cause trouble and break rules.” An entrepreneur named Asha Barrack is trying to change these stereotypes and inviting … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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