16 2020 August
How Japan’s “Culture of Cute” Traps Japanese Women
Last year I went to Japan for the first time and experienced the inescapable presence of “Kawaii” culture. It is a word that describes the...
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26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
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26 2019 November
Inside India’s First Brand For Curly Haired Women
India has some baggage when it comes to women with curly hair: “The Indian ideal for beauty prizes long, straight hair. For the most part,...
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31 2019 January
How Millennials Became Workaholics, Japan’s Big Hacking Experiment and Why People Believe Tabloids | Non-Obvious Insights 01.31.19
Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop...
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19 2018 September
Is the Body Positive Movement Really A Good Thing?
Today there are plenty of examples of campaigns to help people become comfortable with their own bodies. Yet some have criticized this body positive movement as perhaps...
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12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
Read Now05 2018 June
Why Everyone Wants To Sell Everything As A Subscription
This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which...
Read Now20 2017 October
Google’s Cupcake Problem Shows The Dangers Of Tunnel Vision
Recently Google engineers tested a Maps feature that equated the distance you walk to a number of mini-cupcakes you would burn off in equivalent calories....
Read Now02 2017 September
Two Women Create Fake Male Co-Founder For Startup To Avoid Sexism
To combat early sexism, the co-Founders of ecommerce art site Witchsy invented a fake co-founder aptly named Keith Mann and started communicating with developers and partners...
Read Now23 2017 August
Books Are Getting “Swearier” And This Is What It Means …
Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books...
Read Now16 2017 August
The NuturePod Offers A Scary Prediction Of Future Parenting
Sometimes art is the best way to shine a lens on how our culture may be changing for better … or worse, as is the...
Read Now11 2017 August
Diamonds Are Still Forever. Especially If They Are Lab Grown
One of the side effects of social awareness among millennials is how many young brides are coming to embrace lab grown diamonds as equally beautiful...
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