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5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more

The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

The Non Obvious Book Award

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For … Read more

The Loneliness Industry and the World’s Saddest Product

holographic wife

About a year and a half ago, a Japanese company called Gatebox released a depressing preview video of a new AI powered “Holographic Wife” that would offer lonely young Japanese salarymen companionship at home. The character is based on anime and stand about 8 inches tall inside a glass box. This week the company finally released their actual … Read more

Pokemon Go Isn’t Dead … It’s Quietly Dominating

Pokemon_Go

A little over two years ago, Pokemon Go was everywhere. People walked down the street glued to their phones. And then one day it all seemed to stop. Yet as this article from WIRED explores, the game is still dominating. Who is still playing? As writer Brian Barrett notes: “The game attracts proportionally more older … Read more

How Twitter Is Killing Our Culture (And Why We Probably Won’t Fix It)

elon musk twitter

Is Twitter useful anymore (or was it ever)? Most of us who have been on the platform for some time have likely experienced a downward shift in its value. For me, the platform used to offer an interesting stream of real time commentary from friends and acquaintances. Over time it became a noisy flood of … Read more

Writer Of Str@nge% Password Guidelines Finally Admits He Was Wrong

If you ever wanted someone to blame for having to change your password every 90 days – last week the world found out who that person is. Former National Institute of Standards and Technology manager Bill Burr recently admitted to the WSJ that his 2003 password guidelines were unnecessarily harsh. The new guidelines suggest removing the … Read more

Agencies Embrace Trump’s America, Elmer’s Slime Problem & Why Digital IQ Is Falling

For a quick summary, this week’s featured stories include: 20 luxury brands that millennials most want to own Why CEOs are slowly losing confidence in their brand’s Digital IQ NY agencies are gaining more empathy for Middle America What Elmer’s glue can teach you about the ROI of social media How Chinese and American consumers … Read more

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more

Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars

The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare surrounding the release of the new Batman vs. Superman movie. Amidst these big moves, the more interesting stories this week came from quiet experiments like Google’s attempts at building its own … Read more

A Short And Hopeful History Of Social Media

Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it … Read more

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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