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How Twitter Is Killing Our Culture (And Why We Probably Won’t Fix It)

Is Twitter useful anymore (or was it ever)?

Most of us who have been on the platform for some time have likely experienced a downward shift in its value. For me, the platform used to offer an interesting stream of real time commentary from friends and acquaintances. Over time it became a noisy flood of retweets and half formed opinions. The demise of Twitter into “the world’s most anarchic social media platform” is the topic explored in an article from WIRED contributor Felix Salmon this week which takes a deeper look at the value and devaluation of Twitter.

“It’s less and less a distributed mode of many-to-many communication, and more and more a broadcasting hub for the elite—a highly unequal place where their least-considered, Ambien-addled opinions get amplified to a global audience of millions.”

One of the challenges of Twitter is that random thoughts get over analyzed by reporters desperate to share headlines and fill their news cycles. They are easily taken out of context and actively shared through retweets (by actual human accounts as well as millions of Twitter bots). It is an echo chamber of screams and manipulated outrage presented as thoughtful commentary. The fuel for this fire, Salmon suggests, comes from celebrities like Elon Musk, Kanye West and Donald Trump who are masters of stoking rage.

What if we could ban them and give the platform back to every day users? That would certainly make the platform more useful for the rest of us, but is unlikely because of how much the media depends on this endless bounty of stupidity and controversy to tell an easy story. Not to mention how much all of us seem to enjoy reading those stories.

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A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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