22 2020 July
Trader Joe’s and the Slow Death of Brand Personality
Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names...
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09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
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21 2013 February
Why Being REAL Matters More Than Being Perfect
Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me...
Read Now04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
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28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now11 2011 May
What I Learned From An Eccentric Norwegian Millionaire
By anyone's measure Christian Ringnes would have to be described as an odd man. He is a millionaire in Norway thanks to his real estate...
Read Now15 2009 April
The Personality Project: Women of Personality
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never...
Read Now21 2008 November
The Making Of Personality Not Included
I recently release two things that I have never before put online and wanted to share them with all of you who read my blog...
Read Now04 2008 August
9 Book Metrics To Replace What The Publishing Industry Doesn't Give You
One of the frustrating things about writing a book is that the "metrics" you get back from the publishing industry are less than complete. As...
Read Now15 2008 July
Introducing the Nametag 2.0 …
Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event...
Read Now15 2008 June
The Frogpond Campaign & Another Bonus PNI Excerpt
Early last week, I launched an interesting new campaign to promote Personality Not Included on the BzzAgent network through an area called the Frogpond. The...
Read Now05 2008 June
PNI Goes On A BeachWalk With Rox
I first met Roxanne Darling at a great show for video bloggers called Vloggercon more than two years ago, and since then I’ve been following...
Read Now19 2008 May
Get Your Name On The Back Cover Of PNI!
Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked...
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