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Backlash On World Cup Jersey Design Surprises Adidas. It Shouldn’t.

This week there have been no shortage of World Cup memes. Everything from Senegal manager Aliou Cissé becoming the tournament’s coolest man, to the early domination of Ronaldo. Yet the one meme so far that might offer the best business lesson is the justified worldwide ridicule Adidas is earning for their confusingly designed official jerseys. This is the “curse of knowledge.” Their team can’t see a problem like this because they have read that font many times. It’s obvious what the letters are to them. But not to the rest of us. The story is a perfect illustration of why sometimes you need an unbiased opinion from someone outside of your team or your organization to help you decide what to do (or what to change) before it becomes an international embarrassment.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

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Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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