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Yahoo Taps Celebrities to Blog about Cancer

In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) – the new Blog for Hope is a partnership between the site and the American Cancer Society designed as a 30-day event which enlists the help of celebrities such as Sen. … Read more

Announcing a Blog Social Network Experiment

Connecting with an influential group of individuals is a necessary component of every viral marketing campaign.  In any social network, there are the groups of individuals Malcolm Gladwell calls the "Mavens" – who will evangalize a point of view to all in the network because they believe in it or because they think it is … Read more

Store Wars Viral eAdvocacy Campaign Uses Popular Culture to Influence the Public

The first component of eAdvocacy is getting your issue on the radar screen.  Piggybacking on the release of the new Star Wars movie, a viral campaign supporting organic produce offers a new take on eAdvocacy with a Star Wars parody at  https://www.storewars.org/flash/.  Produced by the same team that developed the award-winning "Meatrix" about the true … Read more

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