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Whoever has the misfortune of the email address bob@bob.com definitely hates me. If he exists, I’d like to apologize to him for the hundreds of sites that I’ve avoided providing my real details to by usurping his good name. Of course, I also have my own email address set up just to register on sites … Read more
In the PR world, I have witnessed no better way to throw hundreds of thousands of dollars down the drain than to pay some expensive and questionably effective spokesperson to do a range of marketing activities, satellite media tours, and limited half-day appearances. True metrics supporting celebrity spokesperson choices are often difficult to find. As … Read more
In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) – the new Blog for Hope is a partnership between the site and the American Cancer Society designed as a 30-day event which enlists the help of celebrities such as Sen. … Read more
This is old news, but being that I live in DC and haven’t been to Philly recently – I only just found out about the death of Y100, one of the greatest radio stations ever. It was one of the few alternative rock radio stations that played it’s part in defining popular music instead of … Read more
Connecting with an influential group of individuals is a necessary component of every viral marketing campaign. In any social network, there are the groups of individuals Malcolm Gladwell calls the "Mavens" – who will evangalize a point of view to all in the network because they believe in it or because they think it is … Read more
For all of us who have struggled to pitch and get a client free PSA placements for their banners (good cause in hand) – here are some numbers reported by ClickZ that offer hope: The One campaign, which aims to raise Americans’ awareness of global issues like AIDS and poverty, is making inroads online. Rich … Read more
The first component of eAdvocacy is getting your issue on the radar screen. Piggybacking on the release of the new Star Wars movie, a viral campaign supporting organic produce offers a new take on eAdvocacy with a Star Wars parody at https://www.storewars.org/flash/. Produced by the same team that developed the award-winning "Meatrix" about the true … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
