09 2017 August
How To Break Up With Your Bank Over Ethical Differences
In a perfect example of Passive Loyalty (a 2017 trend from Non-Obvious), this article on discusses how to break up with your bank. While changing banks is notoriously...
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05 2017 August
New Survey Finds Recent MBA Grads Don’t Want To Work On Wall Street
A new survey shows that jobs outside of Wall Street are increasingly being preferred by MBA graduates as just 19% of respondents selected Wall Street...
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01 2017 August
Food Transparency and When Storytelling Can Backfire
Storytelling can shape consumer perception, but it may also have an underappreciated downside. When journalist Amy Wu was invited by Iowa Select Farms to tour...
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19 2017 June
Facebook Helps Make Politicians Care About You
It is a sad reality of politics just how often politicians seem to cater to the loudest of their constituents. Making noise may not be...
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15 2017 June
Google Launches Beautiful Tool To Teach Kids Online Safety
If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and...
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02 2017 June
Why America Needs Feminists (And Sweden Doesn’t)
This week a short but powerful piece from former model Paulina Porizkova casts a powerful light on the role of women in different cultures and...
Read Now25 2017 May
IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”
What is the most hipster-centric product you could imagine? The answer is just one of the six interesting stories curated for you in this week’s...
Read Now23 2016 December
Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals
Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals,...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now10 2016 June
4 Brilliant Exposés, The World’s Ugliest Color And Other Non-Obvious Insights
This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates...
Read Now22 2016 April
Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy
This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to...
Read Now10 2013 December
4 Lessons From The Year’s Best Marketing Campaign
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising...
Read Now27 2013 August
What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....
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