15 2016 July
5 Stories That Explain Pokemon Go And Other Non-Obvious Insights
Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that...
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08 2016 July
The Scary Future Of Media Consumption And Other Non-Obvious Insights
Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each...
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12 2016 May
Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars
I am sitting in an airport lounge in Zurich and putting the final touches on my selections for the most under appreciated stories of this...
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02 2015 February
Best and Worst Of Superbowl 2015 Marketing Strategy
There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes...
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24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
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17 2013 May
5 Unforgettable Things I Learned From The Office
Fellow fans of The Office television show are sharing a moment of sadness this morning. Last night was the series finale of the documentary-style comedy...
Read Now18 2013 March
Iron Chef, Truffles and Surviving Clueless Criticism
Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial...
Read Now04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
Read Now25 2013 January
How Likeability Gets People (And Hollywood Stars) To Show Up
Anyone who has ever run an event knows that getting people to show up to anything is just about the most difficult challenge that any...
Read Now28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now20 2012 November
How the Power of Fear Helped Revolution Become a Breakout TV Show
If there is one thing that the media industry proves year after year, it’s that it is dangerous to get attached to a new TV...
Read Now25 2012 September
What Madonna Knows (And NFL Refs Don’t) About Pleasing A Crowd
It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the...
Read Now27 2012 July
The Best And Worst Of London 2012 Olympic Marketing Roundup
NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As...
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