12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now
01 2018 August
Binge Rooms: The Ultimate Immersive TV Experience
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...
Read Now
15 2018 July
How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us
Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating...
Read Now
02 2018 April
Selfie Medicine, Luxury Marketing And How To Get Paid To Watch Netflix
This week my story picks range from exploring the future of luxury marketing and healthcare to addictive game design to the world of people who...
Read Now
15 2018 March
Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW
I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship...
Read Now
23 2017 October
How Diverse Are US Newsrooms? Not Very …
In this data visualization, the shift in diversity of both race and gender in newsroom staff and leadership across the country is analyzed with some...
Read Now13 2017 September
What A List Of The Most Streamed Star Trek Episodes Means
Just ten days before the highly anticipated Star Trek: Discovery finally premieres, Netflix released a timely list of the most frequently re-watched Star Trek episodes. If you are...
Read Now22 2017 August
How To Spot A Fake Viral Video
For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built...
Read Now28 2017 June
Netflix Lets Kids Choose Their Own Adventure In New Episode
What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now23 2016 September
How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip
This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of...
Read Now16 2016 September
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...
Read Now22 2016 July
The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I...
Read Now