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6 Awesome Ways Canada Is Celebrating Its 150th Anniversary

As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some of the most significant ways that Canada is celebrating it’s 150th anniversary as a country. In contrast to the “melting pot” of America which has often been criticized for how … Read more

Apple Imagines Destroying The World At WWDC 

During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to show developers how much the world needs them and the apps they build. The video, unfortunately, ended up illustrating just how much havoc Apple could wreak if it chose to … Read more

Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals

Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals, a great strategic idea from Hasbro UK and an app designed to reduce food wastage. Other stories I selected this week include Amazon revealing its bold ambitions to transform the … Read more

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more

Google’s Touchscreen Whiteboard, Sweden’s Brilliant Tax Break and Honda 3D Prints An Electric Minivan

I took a tour through many different industries and sites this week to bring you my selections for the most underappreciated stories of the week today. To be honest, I had a bit more freedom with these as I’m happy to share I submitted the final manuscript for my 2017 Trend Report last week and … Read more

Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year

My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about what is new and listening to several dozen startup pitches. And so the stories this week are also influenced by this lens as I feature articles about Google’s latest move … Read more

Why Instagram Reinvented Its Newsfeed, Racist Zip Codes and New Release Movies For $50

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> For the past week, you’ve likely heard all about SXSW … Read more

Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> This week’s edition of curated underappreciated marketing stories features some … Read more

Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone

As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there was also the story of Adidas quietly launching a bold bet on the subscription economy and the culmination of one of the most innovative movie marketing strategies in recent memory. … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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