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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more

4 Stories That Explain The US Election (No Matter Who You Hate) & Other Non-Obvious Insights

It was a big night in America last night as the Chicago Cubs finally won the World Series, but the lead article this week is about a topic I have intentionally stayed away from both because of the topic of this newsletter and the difficulty with finding any real coverage worth reading. Today I’m going … Read more

Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment

This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here) and there were big announcements on everything from Diet Coke’s bold reimagining of bottle design, to Amazon’s retail ambitions that are shaking up an entire industry. In this weeks issue … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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