Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment

This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here) and there were big announcements on everything from Diet Coke’s bold reimagining of bottle design, to Amazon’s retail ambitions that are shaking up an entire industry. In this weeks issue of Non-Obvious Insights, I’ll share these stories as well as what they might mean for the future of business itself. I hope you enjoy this new weekly series on the Influential Marketing Blog!

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights every Thursday morning!  Click here to subscribe >>

Diet Coke’s Million Bottle Experiment …

Starting this month, US based consumers will be able to buy Diet Coke bottles customized through an inventive packaging process and an algorithm developed by HP to millions of completely unique bottle designs. It is another example of how extreme personalization is steadily shifting consumer expectations around how unique and different every experience must be.
Read the full story >>

The Grammys Use Embedded GoPros …

When music’s most popular stars take the stage next month to accept the industry’s biggest honor, viewers at home will get an up close look at their joy via new “Grammycams.” These GoPro cameras embedded into the bottom of the award statues are a bold experiment but will also introduce a new intimate experience of live TV that we may soon see in everything from live sports to late night TV.
Read the full story >>

The Budweiser Plug Heard Around The World …

When the Super Bowl game finished and the ads were over, Budweiser got one of the biggest branded Super Bowl plugs from a winning player since Phil Simms first declared he was “going to Disney World” after winning the big game in 1987. It turns out the plug may have broken lots of FTC guidelines, though, sparking a big debate and perhaps leading to new rules around branded sponsorships themselves.
Read the full story >>

Amazon’s No Employee, No Checkout Vision Of Retail …

When Amazon launched its first retail bookstore in Seattle earlier this year, it sent a wave of panic through the retail industry. This week they announced plans to launch 300 to 400 more locations that may sell far more than books – and sell them without needing checkout kiosks or employees at all. This intriguing future of retail is one that anyone interested in consumer behaviour or the future of business should be watching closely.
Read the full story >>

5 Techniques To Help You Skim More And Read Less …

As a business author and idea collector, I buy and skim a lot of books. I have never really quantified the approach I use though – but author and leadership coach Peter Bregman does in this wonderful short post about how to read a book a week by using some simple techniques any one can use. Useful insights, not hard to do, and definitely worth your time to read his five quick tips.
Read the full story >>

How are these articles chosen?

Every week I review hundreds of articles to curate the best stories of the week – and share some quick insights about why they matter for business and marketing. I call these “Non-Obvious Insights” and this is the third week I am sharing them. If you would like to see these insights a full day before anyone else, please join my email subscriber list here to get the insights every Thursday morning directly in your email inbox!

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message