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Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the unusual step of trying to reverse engineer a “rate” for influence and ended up with an estimate of “up to $100 for every 10,000 followers per sponsored post.” The amount … Read more
“You can have commerce or you can have culture,” Sean Williams says. He’s talking about sneakers but he might as well be talking about anything, anywhere. “You can’t have both. You’ve gotta pick one.” That’s probably the most impactful quote in this engaging Deadspin article from writer Casey Taylor that laments the slow dilution of sneaker culture. … Read more
The Hotel That Forces You To Take A Digital Detox In Sweden, one hotel has created a stunt designed to encourage you to stay off of Wifi during your stay … by only charging you when you use devices in the room. If you can exhibit self control for the evening in the “Check Out … Read more
Japanese organizational guru Marie Kondo recently launched a show on Netflix and has inspired millions of people to get rid of the clutter in their lives. Perhaps predictably, now some people are extending that advice to their digital lives too, as the WIRED UK article linked here points out. In this quest to rid ourselves … Read more
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For … Read more
For the past six months I have been curating stories and insights for the upcoming 2019 edition of Non-Obvious, and it will be out in just a few weeks. This post offers a sneak peek at five of the trends from the upcoming report this year. If you’d like to read the full report, you … Read more
The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh Jackman’s The Greatest Show musical film about the life of PT Barnum. Why are critics so out of touch with what real people like? And why do we love the … Read more
As Washington Redskin’s running back Chris Thompson shares, “Fantasy football, it makes us not human. It’s almost like people think we’re just robots out there, performing for you.” In a sport sometimes described as our modern day gladiator ring due to how often the sport causes long term inury and even death among its participants, Thompson has a … Read more
This week the Library of Congress mapped out an ambitious vision to expand its collection of digital content and broaden access to all of it. On the surface, cataloging all of this data seems like the ultimate impossible task because of how exponentially it is growing. It’s hard to imagine how any one group will be able … Read more
I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo. Apparently there is a whole historical foundation and store featuring all kinds of retro products like t-shirts and travel kits. The airline may have died but the brand is alive. I … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
