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About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a removable smaller wallet. The smaller wallet was described as a “weekend wallet” where you could just grab the cards you most often used and carry those instead of the full … Read more
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then … Read more
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come up with them. So when I first saw Verizon Wireless’ big new campaign called Share America – I was instantly engaged. It is a great concept involving an up and … Read more
Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just a little bit everytime I agree to speak at any event because I am passionate about trying to share the stage with people much smarter than I am. So when … Read more
I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1” as part of their campaign to speak to marketers and business people about … Read more
There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically a laser light source which is used to designate a target. In other words, by "lasing targets" – you put a marker on something so that when you shoot at … Read more
NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around. I've been a lover of the Olympics … Read more
My current razor has three blades, but I am sadly certain that at some point pretty soon that will seem laughably low. The razor blade wars have been around for years – but each year the battles continue with new "innovations." The Gillette Fusion Power razor, for example, now features an "onboard microchip" to help … Read more
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you to, thank you!! Please purchase your copy of Likeonomics RIGHT NOW! About four months ago I was sitting at home during an unseasonably warm evening in late January. It was … Read more
I'm not really sure when I started getting Reader's Digest delivered to my home, or even if I subscribed to it. I am a sucker for magazines and always have been. So chances are I subscribed thanks to some sort of Grouponesque deal that I found online. Call it a marketing weakness, but if I … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
