05 2010 October
VISA Chases The Myth Of Exclusivity And Fails
Most of us have several different kinds of credit cards in our wallets. I have one of each of the most popular three (Visa, Mastercard...
Read Now31 2010 August
5 Ideas From A Global Journey Through Beer Marketing
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that...
Read Now27 2010 July
Discovery Channel Uses Social Networking To Freak You Out
I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now16 2010 July
Why The "Old Spice Guy" Might Be The Perfect Branding Campaign
You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny...
Read Now01 2010 July
FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa
Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of...
Read Now10 2010 June
Is GM Trying To Be Unintentionally Brilliant By Killing Chevy?
On the front page of today's NY Times there is an article about the death of Chevy. Not Chevrolet as a brand, but a leaked...
Read Now04 2010 May
An Inside Look At Kodak's New Fairly Priced Ink Campaign
Sometimes you just have to love a marketing campaign that starts off with what many people might call an oxymoron. Fairly Priced Ink from Kodak...
Read Now22 2009 September
9 Ways For Luxury Brands To Use Social Media
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...
Read Now17 2009 September
Burger King's School Of Endorsements
In a recent ad that Burger King just started running, NASCAR champion Tony Stewart teaches a course to other celebrities about only endorsing brands and...
Read Now20 2009 August
Palm Pre Misses Opportunity With Bollywood Hero Sponsorship
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan)...
Read Now04 2009 August
A Guide To Marketing By Giving Away Someone Else's Money
Have you ever used a coupon at a grocery store or submitted a rebate for a product? If so, you've been part of what is...
Read Now24 2009 June
Why Google & Virgin America's Online Scavenger Hunt Campaign Rocked
Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as...
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