Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

How Samsung Wins By Channeling Its Inner Seinfeld

Samsung’s first hit ad for the new Galaxy phone was a parody of mindless Apple-istas waiting in line outside an Apple store. It introduced a tag line as well – “the next big thing is already here.” Now the brand is back with another series of ads focused on promoting the Galaxy in a business setting as a secure, useful and fun new mobile device for forward thinking companies. The new ad is featured below:

Like the earlier version, Samsung’s latest effort features real life situations, jabs at competitor products, and a single memorable message: the new Galaxy is safe and configurable for work.  Yet the biggest lesson this popular series of ads offers is one that any fan of one of the most popular television shows in history will recognize.

Seinfeld was often described as a show about nothing. Based on the stand up routine of comedian Jerry Seinfeld, every show featured a different recognizable quirk of daily life. Through characters described as slow talkers, having man hands or hating the film English Patient … we often could imagine someone we recognized in our own lives reflected in the caricatures they presented.  That made them real.

And this same principle is the secret power behind Samsung’s campaign as well. By presenting the unwavering Apple fan boy with cash in hand, to the guy in a suit declaring that his Blackberry still “means business,” to the woman who proudly uses her “system” for justification to carry around two phones, Samsung uses the same principle that made Seinfeld such a beloved show – and it works. Not that there’s anything wrong with that.

 

2 thoughts on “How Samsung Wins By Channeling Its Inner Seinfeld”

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message