25 2011 October
Audubon Society Promotes Happy Bird Watching, Not Angry Bird Tossing
Imagine you're the marketing team at the Audubon Society, a group that has been around for nearly a century and your mission for that time...
Read Now19 2011 January
A Guide To Geolocation & Geosocial Marketing In 2011
One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and...
Read Now30 2010 November
Can Jumo Solve The NonProfit World's Biggest Marketing Problem?
Today marks the launch of Jumo, the new long awaited social networking platform from Facebook co-Founder Chris Hughes. In a recent interview with the Huffington...
Read Now08 2010 November
How A Curated Competition Helped Find A New Logo For DC
If you come to Washington DC as a tourist at any time of year, chances are you will spend at least a part of your...
Read Now01 2010 November
How Political Advertising Is Killing Marketing (And How To Fight Back)
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. - David Ogilvy If marketing were a person, political...
Read Now29 2010 September
The Five Branches Of Government 2.0
Earlier this week I had the privilege of moderating at panel at the Ogilvy offices in Washington DC all about defining and exploring Government 2.0...
Read Now20 2010 September
How A Portuguese Singer Got 20 Million Views On YouTube
Ana Free is a singer and songwriter from Portugal who started her career with a simple idea. For the past three years she has been...
Read Now07 2010 September
How Algorithms Could Finally Revolutionize Social Media Marketing
It is nearly the anniversary of the closing of a 3 year quest you may have heard of. The Netflix Prize was a $1m contest...
Read Now07 2010 July
5 Marketing Lessons From Fast Company's Influencer Project
Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...
Read Now24 2010 March
How To Salvage Your Brand On Facebook: Lessons For Nestle
If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination...
Read Now22 2010 March
The 12 Types Of "Social Media Experts" – Which One Are You?
There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call...
Read Now09 2010 February
Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software...
Read Now28 2009 September
Can Hulu Crack The Code On Social TV?
Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and...
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