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NOTE: This is an excerpt from Chapter 8 of my new book Likeonomics all about Timing, the 2nd principle of Likeonomics. I hope you enjoy it! In 1855, a Scottish clergyman named James Gall had an idea that should have changed every map ever created, but didn’t. It was four years before Charles Darwin would … Read more
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you to, thank you!! Please purchase your copy of Likeonomics RIGHT NOW! About four months ago I was sitting at home during an unseasonably warm evening in late January. It was … Read more
I don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I did. See, I studied English literature at Emory University in the late 90s. While there, I took exactly two elective classes specifically on Irish literature and as most people who … Read more
The idea that Facebook causes jealousy isn't new. A study back in 2009 essentially demonstrated that romantic relationships were often suffering from jealousy induced by Facebook. The same study is still being referenced today. Unfortunately, there are a few signs that this is becoming a much bigger trend than something driven by the insecurity of … Read more
This weekend I found myself glued to a two hour piece of promotional television that I usually avoid desperately. The FOX network was having a special recap of their 25th Anniversary of producing entertainment programming. Amidst the 120 minute recap of over 140,000 hours of programming hosted by Ryan Seacrest (of course!) – there were … Read more
My life would be a lot easier if I loved case studies. After all, they are all around me. In our agency, we produce case studies for our most successful work. Clients share case studies of previous work or industry standards with us all the time. In the educational world case studies are plentiful, and … Read more
The last thing I expected to do as I headed down to Austin last week for the SXSW Interactive Festival was to see a film. As a marketer, the fact that SXSW is actually a huge Film and Music festival is a point that I have often easily forgotten. Amongst the sea of startups promoting … Read more
Here's a sad fact about SXSW – at any given time there are at least 16 other talks, events or meetups that you could be attending besides the one that you do make it to. That's assuming you even make it to any events at all. But whether you are ambitiously aiming to make it … Read more
This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It is exciting technology … just the kind of thing you would expect to come out of a TED event. As I write this, the video (and its big finish where … Read more
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked. This year, … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
