16 2013 April
10 Smart Ways TurboTax Helps Users Suffer Less
TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can...
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10 2013 April
Why Simplicity Saved Apple, But Couldn’t Save JCPenney
Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera,...
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08 2013 April
7 Ways Millionaire Self Help Gurus Make More Money Than Social Media Experts
Last week no one cared what my Twitter name was – and I was thrilled about that. At dozens of social media centric events, the...
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26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
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13 2013 February
Inside the Greatest Online Product Launch Since Gmail
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering...
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12 2013 February
7 Magical Marketing Lessons From Disney World
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for...
Read Now29 2013 January
How Great Brands Rethink Their Expiration Dates
There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot...
Read Now15 2013 January
The Best Birthday Promotional Email Ever …
Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of...
Read Now19 2012 December
5 Smart Ways For Using Video To Sell Products
About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a...
Read Now13 2012 December
The Ultimate Holiday Promotion Idea
How much time do you spend trying to convince your target audience that you have the best product or service for them? Probably a lot....
Read Now10 2012 December
2013 Trend – Hyper-Local Commerce
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire...
Read Now10 2012 December
2013 Trends – Friend-Sourced Travel
What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are...
Read Now10 2012 December
2013 Trend – Shoptimization
What’s the Trend? Technology helps optimize the process of buying everything from fashion to medical prescriptions. As consumers become more conscious about what they buy,...
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