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I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1” as part of their campaign to speak to marketers and business people about … Read more
When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are to trust you. The more trust you have, the more easily you can sell anything to anyone. This logic makes sense. In most cases it works. But it has been … Read more
Today LinkedIn announced that they are creating an exclusive list of 150 celebrities and influencers who anyone will have the ability to “follow.” There will be no pesky 140 character limit on what these influencers can post (there’s a new blogging feature too) and the assumption is that they will share mostly business-related thoughts. Some … Read more
There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically a laser light source which is used to designate a target. In other words, by "lasing targets" – you put a marker on something so that when you shoot at … Read more
NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around. I've been a lover of the Olympics … Read more
Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org. I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now. I don't share … Read more
My current razor has three blades, but I am sadly certain that at some point pretty soon that will seem laughably low. The razor blade wars have been around for years – but each year the battles continue with new "innovations." The Gillette Fusion Power razor, for example, now features an "onboard microchip" to help … Read more
Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world today (and one I even wrote a guide for using several years ago). Thanks to a combination of our natural human urges and what constitutes a "breaking story" in today's … Read more
The moment in 1981 when MTV officially launched its music channel by airing The Buggles’ “Video Killed the Radio Star" was a big moment in the history of music. While it may not have been the first moment when videos were merged with music, it was certainly one of the most powerful. All of a … Read more
There is a reason the word "pervasive" is often used right alongside social media. For many of us, the social channels we use to connect with others for personal or professional reasons are a big part of every day. But how much is too much? How do we know that we might be taking our … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
