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Content Marketing & Curation

post thumbnail for The 5 Models Of Content Curation

31 2011 March

The 5 Models Of Content Curation

Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America...

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post thumbnail for 6 Marketing Lessons From A Hollywood Movie Producer

28 2011 February

6 Marketing Lessons From A Hollywood Movie Producer

The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that...

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post thumbnail for Why The Future Of Travel & Destination Marketing Is All About Curation

15 2011 February

Why The Future Of Travel & Destination Marketing Is All About Curation

Today content curation is rapidly finding roots in the highly immersive world of travel as more people share their personal experiences as a way to influence others on not only where to stay and what to do ... but also where to go in the first place. The Bottom Line: Curation is already transforming the way that people answer the all important question of where to go, but so far innovations are coming more from technology based startups rather than destinations themselves. In the near future, we will start to see more local, state and country tourism boards as well as convention and visitor bureaus using curation to better promote their destinations to all kinds of travelers.

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post thumbnail for How Entrepreneurial Journalism Will Change Our World

24 2011 January

How Entrepreneurial Journalism Will Change Our World

Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that you just couldn't put down. Now think...

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post thumbnail for The Top 15 Marketing & Social Media Trends To Watch In 2011

02 2011 January

The Top 15 Marketing & Social Media Trends To Watch In 2011

Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s...

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post thumbnail for How A Curated Competition Helped Find A New Logo For DC

08 2010 November

How A Curated Competition Helped Find A New Logo For DC

If you come to Washington DC as a tourist at any time of year, chances are you will spend at least a part of your...

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post thumbnail for 10 Insights From The Corporate Social Media Summit

17 2010 June

10 Insights From The Corporate Social Media Summit

For the past two days, I had the chance to interact with a brilliant group of professionals from some of the largest brands in the...

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post thumbnail for The 12 Types Of "Social Media Experts" – Which One Are You?

22 2010 March

The 12 Types Of "Social Media Experts" – Which One Are You?

There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call...

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post thumbnail for 4 Social Media Ideas For The Reluctantly Social Brand

07 2009 December

4 Social Media Ideas For The Reluctantly Social Brand

It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake...

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post thumbnail for Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

30 2009 September

Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To...

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post thumbnail for How To Create A Content Marketing Strategy

11 2009 February

How To Create A Content Marketing Strategy

If you haven’t heard the term “content marketing” – you soon will. The idea of content marketing is becoming more popular among marketing teams as...

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post thumbnail for How To Use Curation To Make Your Blog Better: Lessons From Postsecret

15 2009 January

How To Use Curation To Make Your Blog Better: Lessons From Postsecret

If you talk to most successful bloggers today, they will likely tell you that some part of the formula for their success has been their...

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post thumbnail for The Rule of Recency – Why Updating Content Matters

16 2005 August

The Rule of Recency – Why Updating Content Matters

A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads...

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