04 2014 August
5 Lessons From The Best Social Media Book You’ve Never Read
I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along...
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17 2014 July
7 Reasons GE Is The Most Strategic Brand In Social Media
Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is...
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07 2014 July
The Underappreciated Brilliance Of The Helpful Honda Campaign
In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers...
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17 2014 June
7 Useful Lessons From The Corporate Social Media Summit
After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the...
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13 2014 June
The Best And Worst Of World Cup 2014 Marketing Strategy
There aren’t many people in the world who don’t love a good soccer trick video. And when the World Cup rolls around, you might expect...
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05 2014 May
How Bow Ties And “Adverstalking” Might Kill Online Marketing
The worst mistake I ever made online was searching for a bow tie. In a world where credit card numbers and identities are being stolen...
Read Now24 2014 March
5 Marketing Lessons From The Alluring #FollowMe Project
About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand...
Read Now10 2014 March
And The Best Marketing Strategy At SXSW Is … Kindness
As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem...
Read Now24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
Read Now20 2014 February
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....
Read Now02 2014 January
What Walgreen’s Gets Right (And Wrong) About New Year’s Resolution Marketing
This is the week to start saving money. Or losing weight. Or spending more time with family. In other words, it is the week for...
Read Now10 2013 December
4 Lessons From The Year’s Best Marketing Campaign
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising...
Read Now06 2013 November
The 300 Year Old Female Entrepreneur Story You’ve Never Heard
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...
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