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The Arrival of Product Placement on Blogs

Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest.  With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements.  But what about product placement and sponsorship on blogs?  … Read more

VW Uses "Double Marketing" to Position Brand

For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits.  Does it taste great?  Is it less filling?  I suspect it was a creative impass that led Miller to come up with what is probably the most famous dueling benefit campaign ever created.  But … Read more

Hilton Promotes a Better World, Starwood Promotes Better Style

Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations.  Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other.  Their campaign site … Read more

Coke Has to Make Every Drop Count

Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi.  Rather than focusing on battle between Coke and Pepsi, Mark rightly illustrates how Pepsi has won the war by successfully diversifying its brand to represent more than just the carbonated beverage category.  Coke is still … Read more

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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