02 2014 January
What Walgreen’s Gets Right (And Wrong) About New Year’s Resolution Marketing
This is the week to start saving money. Or losing weight. Or spending more time with family. In other words, it is the week for...
Read Now10 2013 December
4 Lessons From The Year’s Best Marketing Campaign
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising...
Read Now06 2013 November
The 300 Year Old Female Entrepreneur Story You’ve Never Heard
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...
Read Now28 2013 October
Smoothies, Whiskey And The Art of Secondary Marketing
Sometimes you can’t fix a bad website. It probably took me about five years of leading digital campaigns for brands in a variety of industries...
Read Now01 2013 October
BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare
Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an...
Read Now26 2013 September
How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...
Read Now03 2013 September
3 Ways Dumb Phones Might Save Nokia
Last month Nokia quietly missed the opportunity of the decade. It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia...
Read Now13 2013 August
How To Position A Product Like Don Draper
The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone...
Read Now28 2013 July
7 Ways To Get Marketing Agencies To Work Together In a Mega-Agency World
Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone...
Read Now05 2013 July
Domino’s Proves You Can Simultaneously Have Great Advertising And Bad Marketing
Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings...
Read Now04 2013 June
What An 80s Cult Hit Can Teach You About Curation …
In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His...
Read Now22 2013 May
How Do Big Brands Answer 16 Essential Social Media Questions?
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the...
Read Now01 2013 May
Culpa Marketing: How To Win By Publicizing Screw Ups
There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just...
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